Scott Desgrosseilliers is the founder and CEO of Wicked Reports, a leading first-party marketing attribution platform for high-growth eCommerce brands. With over a decade of experience analyzing billions in ad spend, Scott helps marketers cut through the noise to find what’s really driving ROI. He’s the creator of the 5 Forces System, a proven framework that turns messy marketing data into clear, confident decisions.
Scott shares his expertise in marketing attribution and how to make sense of complex marketing data to drive ROI. He introduces the Five Forces System, a framework for turning messy data into clear decisions and optimizing ad spend effectively. The conversation touches on real use cases, AI's role in marketing attribution, and practical steps for business owners to measure and improve their marketing efforts.
DISCUSSED IN THIS EPISODE
00:57 Introducing Today's Guest: Scott Desgrosseilliers
02:38 Understanding Marketing Attribution
04:23 The Five Forces System Explained
09:32 Setting Expectations and Measuring Outcomes
15:45 Understanding the Importance of Financial Planning
16:14 Subscription Models Beyond Software
16:41 Projecting Lifetime Value and Conversion Rates
17:44 Optimization Strategies for Marketing
20:04 Leveraging AI for Marketing Attribution
21:32 Identifying Red Flags in Your Business
23:59 Practical Steps to Improve Attribution
26:04 Final Thoughts and Resources
FULL EPISODE VIDEO
https://vimeo.com/1127168505
CONNECT WITH SCOTT
Website: https://WickedReports.com
LinkedIn: https://www.linkedin.com/in/scottd71/
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