Sara Nay is the CEO at Duct Tape Marketing. Since her start in December 2010, she has consulted and advised thousands of small business owners on how to build, grow, and scale a profitable business. She has a passion for helping small business owners focus on their zone of genius and build a team around them to support their growth goals.
She and Tom discuss the common marketing challenges faced by small business owners and how business strategy should guide marketing strategy, the role of fractional CMOs in helping businesses achieve their growth goals, and how AI can simplify the development of marketing content. Sara also shares insights on promoting her new book, 'Unchained: Breaking Free from Broken Marketing Models.'
DISCUSSED IN THIS EPISODE
~01:04 Meet Sara Nay: CEO at Duct Tape Marketing
~01:53 Understanding Marketing Chaos in Small Businesses
~05:21 From Chaos to Strategic Growth
~10:17 The Importance of Client Conversations and AI in Marketing
~20:36 The Role of Fractional CMOs
~23:40 Promoting the New Book: Unchained
~26:53 Conclusion and Final Thoughts
FULL EPISODE VIDEO
https://vimeo.com/1111532165
CONNECT WITH SARA
Website: http://www.ducttapemarketing.com/
Social Media:
LinkedIn: https://www.linkedin.com/in/saranay/
X.com: https://twitter.com/ducttape
Facebook: https://www.facebook.com/ducttapemarketing
Instagram: https://www.instagram.com/ducttapemarketing/
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