Social Selling, Crushing Cobblers, and Pushing Perfume with Tom Martin

Why do marketers struggle to market themselves? It's a baffling question, and one we need to answer if we want to grow the profession for everyone. Tom Martin, founder, Converse Digital has spent decades helping clients find ways to sell socially. In this episode, he will share simple things marketers forget to do for themselves, while also helping listeners understand new/old trends that can help marketers better tell their stories. We'll also talk about perfume, cobblers, bourbon, and the funniest person he knows at the moment. :20: Let's explain what The Strategic Communication Podcast is all about and why it's different 2:30 Why do marketers stink at marketing themselves? 6:00 How do you avoid being a perfume salesperson at the mall? 11:00 Getting the social selling flywheel moving. 13:30 Making e-mail more human. 16:30 Marketing going back to the future. 19:10 Five things you never knew about Tom Martin Learn more about your ad choices. Visit megaphone.fm/adchoices