Justin Lima is a strength coach, high-performance consultant, as well as the president and CEO of Strength Coach Network. Lima has been at the helm of SCN since 2023, initially starting as a partner with the company from 2020-2022 and followed by serving as the general manager from 2022-2023. In addition, he is serves in dual coaching roles as the head strength and conditioning coach at Goldfinch Athletics as well as volunteer strength coach at Ankeny Centennial high school both since 2024. Prior to his current roles, Lima spent his career in the college setting. First starting as an assistant football coach at his alma mater, Bridgewater State University from 2009-2010 he secured his first strength and conditioning coach position in 2011 as an intern with the University of Rhode Island. From there he was a strength and conditioning fellow at Harvard University from 2011-2012, followed by intern strength coach at the University of Iowa in 2012 before earning a full-time assistant position on the University of Maryland staff where he spent the 2012-2013 seasons. Lima returned to the University of Iowa for a second stint in 2013, this time as an assistant on the football strength staff before taking over as the director of football performance at Towson University from 2018-2023.
Lima earned his Ph.D in Health and Human Performance from Concordia University Chicago in 2020 and is heavily involved in the coaching community where he serves on multiple Executive Council Boards for the National Strength and Conditioning Association, including the Iowa State advisory board, football special interest group and NSCA college S&C professional development special interest group. Dr. Lima is also the host of the Cheeky Mid Weeky podcast on SCN.
A former four-year offensive lineman at Bridgewater State University, Lima has shifted gears from his college player days but has still found way to stay active himself both in and outside the weight room. Since his time on the gridiron, he’s stepped on the platform competing in powerlifting for multiple years. He continues to strength train in addition to training mixed martial arts.
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