The Strong Coffee Drip

In this end-of-year episode of Strong Coffee Drip, hosts Brian and Iain take a deep dive into the evolution of AI, discussing how it has transitioned from a product to an essential service and the far-reaching implications for society. They also explore the growing challenges of trust in an age dominated by misinformation. Shifting gears, the duo analyzes key holiday marketing trends, highlighting how social media and influencers a...

Brian, Duncan, and Iain from Strong Coffee Marketing dive into a wide range of hot topics. They chat about their upcoming holiday plans, reflect on the past year's most significant marketing stories, and explore AI's growing impact on the marketing world. The trio also tackles the potential ban of TikTok, discussing its far-reaching implications, and shares their insights on creating powerful AI-driven workflows to streamline clien...

In this episode of the Strong Coffee Drip podcast, we present our first "Drip Draft”. We’re diving into meme history, snake-draft style, to select the all-time top memes! Brian, Duncan and Iain take turns picking their favorites, with the three hosts each drafting 8 iconic, hilarious, and unforgettable memes. From the internet’s earliest classics to today’s viral hits, we’re breaking down why these memes deserve a spot in the Hall ...

In this episode of Strong Coffee Drip, Brian, Duncan, and Iain reunite after a long break to discuss their summer adventures, agency updates, and the latest marketing stories. They dive into significant developments in the marketing world, including Google's antitrust issues, the innovative marketing strategies of Kamala Harris's campaign, and the implications of new features on platforms like YouTube and TikTok. The conversation a...

Summary

Brian and Iain discuss ChatGPT's potential disruption of search, alternatives to Hootsuite, the use of AI-powered comment summaries, and the acceptance of emojis in the workplace. The conversation touches on Google's dominance in search, the unnecessary use of AI in some cases, and the evolving role of emojis in communication.

Takeaways

• Chat GPT has the potential to disrupt traditional search and bec...

In this episode of Strong Coffee Drip, Brian and Ian discuss various topics, including Instagram's focus on shares, alternatives to Photoshop, and predictions for the future of marketing. They also share their favorite sing-along songs and discuss the potential ban of TikTok. The conversation touches on the growing importance of AI in marketing and what the future holds in the marketing world. Overall, the episode provides insi...

In this episode of Strong Coffee Drip, Brian and Iain discuss various topics, including the use of publicly shared posts on social media platforms to train AI, the controversy surrounding Toys ‘R’ Us' use of AI in their commercial, and the tools they would like to learn more about for personal development.

Takeaways

• Meta, the parent company of Facebook and Instagram, faces legal challenges in Europe over its pla...

This week, we discuss marketing a new business and the decline of niche message boards. When marketing a new business, we recommend building a digital strategy, understanding the market and competition, and utilizing paid ads and social media. Never underestimate the importance of creating a Google Business Listing and generating content like photos and videos. We also acknowledge that Reddit has become a popular platform regarding...

It’s the update episode where we provide updates on some of our most popular topics from previous episodes! New information on the testing of TikTok Notes in Canada, the ongoing TikTok ban in the US, Google's potential acquisition of HubSpot, LinkedIn's testing of vertical videos, and the release of YouTube Playables.

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Brian and Iain discuss the latest happenings with OpenAI, including the release of ChatGPT 4.0 and the departure of key team members. They also discuss Google's AI Overviews in search results and the potential for a TweetDeck-like interface for Threads. We also touch on marketing pitfalls, such as unrealistic expectations and not setting clear goals.

Sound Bites

• "OpenAI is rolling; whether they're roll...

Summary

This week, we discuss various topics, including Google's pausing of low-activity keywords, Instagram's discontinuation of the Flipside feature, and the use of programmatic advertising. We also share some lesser-known tools and strategies, such as YouTube's Community Tab and Google My Maps, and the importance of not forgetting the marketing basics and focusing on problem-solving rather than getting caught up in t...

Summary

In this episode of Strong Coffee Drip, we discuss the possibility of TikTok being banned in the US, the importance of diversifying your marketing mix, and share our favourite marketing tools. We also touch on the challenges of relying on social media platforms and the benefits of owning your own online real estate. In this conversation, we discuss various topics including monster trucks, the use of Fiverr for voice acting, ...

Summary

This week we discuss Elon Musk's tweet about bringing back Vine, Google's potential acquisition of HubSpot, and the launch of TikTok Notes. We also reminisce about defunct social media platforms like Google Wave, Google Buzz, and Google Plus. Brian provides an early review of TikTok Notes, highlighting its similarities to TikTok, Instagram, and Pinterest. We also discuss the importance of the TikTok algorithm and it...

Summary

Brian, Duncan and Iain from Strong Coffee Marketing discuss Google's new feature that allows users to integrate their social media profiles into their business profile listing. Next, they discuss LinkedIn's thought leader ads, which allow businesses to promote content from any user on the app. They also explore LinkedIn's testing of in-feed games to boost engagement on the platform. Finally, they delve into a st...

Summary

Brian, Duncan and Iain from Strong Coffee Marketing discuss a potential TikTok ban, Air Canada’s chatbot problem, TikTok prioritizing horizontal content, social media and website analytics, marketing skills you can pick up in your spare time, and we say goodbye to SirShanksAlot.

Takeaways

• The Reddit IPO and the potential TikTok ban are significant recent headlines.

• The Air Canada chatbot issue highli...

Summary

Brian, Duncan and Trevor from Strong Coffee Marketing discuss TikTok's battle with Universal Music Group, TikTok's experiment with long-form content, Facebook's 20th birthday, favourite ads of all time, and digital advertising channels beyond Facebook and Google. We also make predictions for the Super Bowl (and a surprise post-game proposal!?)

Takeaways

TikTok's dispute with Universal Music Group highli...

Brian, Duncan and Iain from Strong Coffee Marketing discuss various marketing, technology, and business topics. We talk about the two marketing stories in the news and the importance of picking the right ambassador for marketing campaigns. We also dive into the end of websites built through Google Business Profiles and discuss alternative website platforms. Finally, we hit the mailbag to answer questions about the stability of AI t...