Summary
Brian, Duncan and Iain from Strong Coffee Marketing discuss Google's new feature that allows users to integrate their social media profiles into their business profile listing. Next, they discuss LinkedIn's thought leader ads, which allow businesses to promote content from any user on the app. They also explore LinkedIn's testing of in-feed games to boost engagement on the platform. Finally, they delve into a study that reveals a shift in search engine preferences among younger demographics, with Instagram and TikTok becoming popular search platforms. The conversation explores the rise of social media as a search engine, particularly among younger demographics. Instagram and TikTok are discussed as platforms that provide real-time and unique content, making them valuable sources for travel research and discovery. The impact of this trend on marketing and business is also examined, with a focus on the importance of being present on multiple social media platforms. The conversation then shifts to the discussion of specific tools, including Canva for graphic design, Make for automation, and OpenAI's Sora for text-to-video creation. The potential of AI tools to revolutionize industries and the ethical implications of deepfake technology are also touched upon.
Takeaways
Social media platforms like Instagram and TikTok are increasingly being used as search engines, particularly among younger demographics.
Businesses and marketers need to adapt to the changing landscape of search and focus on being present on multiple social media platforms.
Tools like Canva, Make, and OpenAI's Sora offer powerful capabilities for graphic design, automation, and text-to-video creation, respectively.
The rapid advancement of AI tools raises ethical concerns and challenges the notion of reality.
☕️ The Agenda:
00:00 Introduction and Easter Candy
03:07 Google's Social Media Integration in Business Profile Listings
06:19 Facebook Brings Back the Poke!
07:56 LinkedIn's Thought Leader Ads
09:42 LinkedIn's Gamification
17:13 The Rise of Social Media as a Search Engine
31:13 The Power of Canva
33:22 The Automation Tool: Make
37:03 OpenAI's Sora: Text to Video Tool
38:34 The Future of AI and Reality
Popular Podcasts
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
New Heights with Jason & Travis Kelce
Football’s funniest family duo — Jason Kelce of the Philadelphia Eagles and Travis Kelce of the Kansas City Chiefs — team up to provide next-level access to life in the league as it unfolds. The two brothers and Super Bowl champions drop weekly insights about the weekly slate of games and share their INSIDE perspectives on trending NFL news and sports headlines. They also endlessly rag on each other as brothers do, chat the latest in pop culture and welcome some very popular and well-known friends to chat with them. Check out new episodes every Wednesday. Follow New Heights on the Wondery App, YouTube or wherever you get your podcasts. You can listen to new episodes early and ad-free, and get exclusive content on Wondery+. Join Wondery+ in the Wondery App, Apple Podcasts or Spotify. And join our new membership for a unique fan experience by going to the New Heights YouTube channel now!
24/7 News: The Latest
The latest news in 4 minutes updated every hour, every day.