Summary
Brian, Duncan and Iain from Strong Coffee Marketing discuss Google's new feature that allows users to integrate their social media profiles into their business profile listing. Next, they discuss LinkedIn's thought leader ads, which allow businesses to promote content from any user on the app. They also explore LinkedIn's testing of in-feed games to boost engagement on the platform. Finally, they delve into a study that reveals a shift in search engine preferences among younger demographics, with Instagram and TikTok becoming popular search platforms. The conversation explores the rise of social media as a search engine, particularly among younger demographics. Instagram and TikTok are discussed as platforms that provide real-time and unique content, making them valuable sources for travel research and discovery. The impact of this trend on marketing and business is also examined, with a focus on the importance of being present on multiple social media platforms. The conversation then shifts to the discussion of specific tools, including Canva for graphic design, Make for automation, and OpenAI's Sora for text-to-video creation. The potential of AI tools to revolutionize industries and the ethical implications of deepfake technology are also touched upon.
Takeaways
Social media platforms like Instagram and TikTok are increasingly being used as search engines, particularly among younger demographics.
Businesses and marketers need to adapt to the changing landscape of search and focus on being present on multiple social media platforms.
Tools like Canva, Make, and OpenAI's Sora offer powerful capabilities for graphic design, automation, and text-to-video creation, respectively.
The rapid advancement of AI tools raises ethical concerns and challenges the notion of reality.
☕️ The Agenda:
00:00 Introduction and Easter Candy
03:07 Google's Social Media Integration in Business Profile Listings
06:19 Facebook Brings Back the Poke!
07:56 LinkedIn's Thought Leader Ads
09:42 LinkedIn's Gamification
17:13 The Rise of Social Media as a Search Engine
31:13 The Power of Canva
33:22 The Automation Tool: Make
37:03 OpenAI's Sora: Text to Video Tool
38:34 The Future of AI and Reality
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