Episode 11 - Would You Pay to Use Google Search?

Summary It’s eclipse day! Brian, Duncan and Iain from Strong Coffee Marketing discuss Google's potential plans to monetize its AI-powered search engine, strategies for improving website speed, the optimal number of social media channels for marketers, and the annoying little things that can frustrate marketers. Sound Bites "Taters the space cat was still way cooler for me than the eclipse." "I'm curious how Google's gonna do this, because people don't, like, how is this tool going to be any different than using Google search?" "Search engines really like fast websites." Takeaways Google is considering monetizing its AI-powered search engine, potentially offering premium features within existing subscription services or adding AI results to the standard search results page. Improving website speed is crucial for better search engine rankings. Simple steps like optimizing image sizes and hosting videos on external platforms can significantly enhance page speed. The optimal number of social media channels for marketers depends on factors like available resources, content availability, and audience preferences. It's better to focus on a few channels and do them well rather than spreading resources too thin. Common frustrations for marketers include sudden changes in platform features without warning, lack of effective customer support, and inconsistent eligibility criteria for social media algorithms. ☕️ The Agenda 00:00 It’s Eclipse Day! 02:40 Report - Google Considers Monetizing AI Search 10:06 Strategies for Improving Website Speed 18:30 Mailbag - How Many Social Media Channels Should I Use? 25:42 Annoying Little Things for Marketers