Episode 13 - The TikTok Ban, Monster Trucks, and Pizza?!

Summary

In this episode of Strong Coffee Drip, we discuss the possibility of TikTok being banned in the US, the importance of diversifying your marketing mix, and share our favourite marketing tools. We also touch on the challenges of relying on social media platforms and the benefits of owning your own online real estate. In this conversation, we discuss various topics including monster trucks, the use of Fiverr for voice acting, project management software, audience intelligence tools, and the impact of AI on content creation. We also recommend accounts to follow on social media and highlight the importance of a discerning eye when consuming content.

Sound Bites

"President Joe Biden has signed legislation that gives ByteDance two options, sell TikTok to an approved buyer or have it banned in the United States."

"Maintaining a diversified marketing presence is important to avoid being solely reliant on one platform or channel."

"Owning some of that real estate as opposed to simply leasing it or renting it."

"If you're looking to promote a monster truck event, a smash-up derby, motorcycle, like a motocross event, you know, you need something like, you'll buy the whole seat, but you'll only need the edge."

"Teamwork is project management software. It's such a useful tool for keeping track of tasks, logging time, and ensuring accurate billing."

Takeaways

There is uncertainty surrounding the potential ban of TikTok in the US, with legal roadblocks and loopholes likely to delay or prevent the ban from happening.

Diversifying your marketing mix is crucial to avoid relying too heavily on one platform or channel, as changes in technology or regulations can impact your reach and visibility.

Owning your own online real estate, such as a website, provides more control and flexibility compared to leasing or renting space on social media platforms.

Having backups of your content and data is essential to protect against platform changes, hacks, or other unforeseen events.

Fiverr is a recommended tool for finding qualified freelancers to handle specific tasks or projects at reasonable rates.

Utilize project management software like Teamwork to keep track of tasks, log time, and ensure accurate billing.

Explore audience intelligence tools like Spark Toro to gain insights into target audiences and inform marketing strategies.

Be cautious of AI-generated content and develop a discerning eye to differentiate between real and fake content.

Follow accounts on social media that provide valuable and entertaining content, such as Dan Ariely, Matt Bailey, Peter Diamandis, and Santoros Pizzeria.

☕️ The Agenda:

00:00 Introduction and Catching Up

03:11 Updates on the TikTok Ban

09:27 The Importance of Diversifying Marketing Efforts

19:03 Our Favourite Marketing Tools

29:41 Our Favourite Social Media Follows