Summary
This week, we discuss various topics, including Google's pausing of low-activity keywords, Instagram's discontinuation of the Flipside feature, and the use of programmatic advertising. We also share some lesser-known tools and strategies, such as YouTube's Community Tab and Google My Maps, and the importance of not forgetting the marketing basics and focusing on problem-solving rather than getting caught up in the latest tools and trends.
Sound Bites
"Google is notifying advertisers that they're going to be pausing low activity keywords."
"Instagram is moving on from a feature that many people didn't even know existed."
"Programmatic advertising is sort of a buzzword to describe advertising that is directed and controlled by machine learning or algorithms to try and find the right audiences."
Takeaways
Google is pausing low-activity keywords, which may impact advertisers who find value in keeping them for various reasons.
Instagram has discontinued the Flipside feature, which allowed users to post content for specific groups of people. This feature was relatively unknown and had limited use.
Programmatic advertising uses machine learning and algorithms to find and target specific audiences. It offers customized targeting and access to third-party publishers, making it a powerful tool for reaching niche audiences.
YouTube's Community Tab allows creators to engage with their audience by posting images, polls, quizzes, and more. It can be a valuable tool for increasing audience engagement and feedback.
Google My Maps is a tool that allows users to create customized maps with pins and markers. It can be useful for planning trips, marking locations, and creating printable maps.
It's important to remember the marketing basics and not get too caught up in the latest tools and trends. Start with identifying the problem you're trying to solve and then find the best tools to address that problem.
☕️ The Agenda:
06:06 Google Pauses Low Activity Keywords
09:20 Instagram Discontinues Flipside Feature
15:55 What is Programmatic Advertising?
23:23 Engage Your Audience with YouTube's Community Tab
25:45 Plan Your Trips with Google My Maps
29:00 Don't Forget the Marketing Basics
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