Episode 17 - YouTube Test & Compare, Instagram Unskippable Ads, and Good Content Strategies

In this episode of Strong Coffee Drip, Brian and Ian discuss YouTube's new feature, Test & Compare, which allows creators to upload three thumbnails and test their effectiveness. We also talk about Instagram's experiment with unskippable ads, interrupting scrolling and forcing users to view the ads. We then provide tips for creating a content strategy, including knowing your audience, defining your brand voice, creating a content calendar, repurposing content, and monitoring performance. In the 'Wrong Answers Only' segment, we suggest celebrity voices for OpenAI's chat GPT, such as Bobcat Goldthwait and Gilbert Gottfried. Takeaways YouTube has rolled out a new feature called Test and Compare, which allows creators to upload three thumbnails and test their effectiveness. Instagram is experimenting with unskippable ads that interrupt scrolling and force users to view the ads. When creating a content strategy, it is important to know your audience, define your brand voice, create a content calendar, repurpose content, and monitor performance. Chapters 05:50 YouTube Rolls Out Test & Compare 07:26 Instagram's Unskippable Ads 14:08 Creating an Effective Content Strategy 22:24 Wrong Answers Only - New Celebrity Voices for ChatGPT