Episode 22 - YouTube Shorts Getting Longer! Using Make To Automate The Boring Stuff!

In this episode of Strong Coffee Drip, Brian, Duncan, and Iain reunite after a long break to discuss their summer adventures, agency updates, and the latest marketing stories. They dive into significant developments in the marketing world, including Google's antitrust issues, the innovative marketing strategies of Kamala Harris's campaign, and the implications of new features on platforms like YouTube and TikTok. The conversation also explores the use of automation tools in marketing and the potential of AI to streamline tasks. The episode wraps up with a look at new tools and techniques the team is experimenting with, including Descript and automation software.

Takeaways

• Shorts are getting longer, and AI is evolving rapidly.
• The marketing landscape is changing with new tools and strategies.
• Google's antitrust issues could reshape the search engine market.
• Kamala Harris's campaign is effectively engaging younger audiences.
• YouTube's new shorts feature allows for more creative content.
• TikTok's flip story offers new engagement opportunities for creators.
• Automation tools can significantly streamline marketing tasks.
• Descript is a powerful tool for content creation and editing.
• AI can help marketers focus on creative tasks rather than repetitive ones.
• The integration of AI into daily marketing practices is on the rise.

Chapters

00:00 Welcome Back and Summer Recap

02:53 Marketing Updates and New Developments

07:47 Major Marketing Stories: Google and Elections

10:49 Social Media Strategies in Politics

13:43 Emerging Trends in Video Content

16:44 The Future of TikTok and Advertising Fees

23:34 Innovations in Content Creation Tools

28:04 Automation and Efficiency in Marketing

33:03 Exploring AI Integration in Daily Tasks