Brian, Duncan and Iain from Strong Coffee Marketing discuss various marketing, technology, and business topics. We talk about the two marketing stories in the news and the importance of picking the right ambassador for marketing campaigns. We also dive into the end of websites built through Google Business Profiles and discuss alternative website platforms. Finally, we hit the mailbag to answer questions about the stability of AI tools and the confusion around scheduling posts on Facebook.
Takeaways
Picking the right ambassador for marketing campaigns is crucial for success.
Influencer marketing on TikTok can significantly impact sales and brand awareness.
Google My Business websites are ending, but Google already has a solution
The use of AI tools may be limited due to high demand, and troubleshooting errors may require refreshing the page or logging in again
The ability to run large-language AI tools offline is now an option
Third-party tools can help those looking to schedule Facebook posts beyond the 29-day limit
☕️ The Agenda:
00:49 News From the Strong Coffee World
01:51 In the News - What’s The More Interesting Marketing Story? Snoop vs. Stanley
09:12 The Power of Influencer Marketing on TikTok
11:30 The Trend-based Nature of TikTok and the Need for Organic Content
12:37 Google Moving on from Websites Made Through Business Profiles
13:32 Discussion on the Transition Away From Google My Business Websites
20:58 Throttling Back the Use of AI Tools
26:12 Running an AI Tool Locally on Your Computer
30:41 How to Schedule Facebook Posts Beyond 29 Days
30:26 Conclusion and Farewell
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