Summary
Brian, Duncan and Trevor from Strong Coffee Marketing discuss TikTok's battle with Universal Music Group, TikTok's experiment with long-form content, Facebook's 20th birthday, favourite ads of all time, and digital advertising channels beyond Facebook and Google. We also make predictions for the Super Bowl (and a surprise post-game proposal!?)
Takeaways
TikTok's dispute with Universal Music Group highlights the challenges of licensing negotiations and the impact on artists' financial compensation.
TikTok's expansion into long-form content signals its ambition to become a primary entertainment destination.
Facebook's 20th birthday is a milestone for the platform that has transformed the digital landscape and communication.
Favourite ads of all time evoke strong emotions and create lasting impressions.
When choosing digital advertising channels, consider the target audience, goals, and each platform's role in the overall advertising strategy.
☕️ The Agenda:
01:46 In the News - What’s the More Interesting Story? Universal Music Group Pulls Their Music from TikTok or TikTok Experimenting With 30 Minute Videos
16:53 Happy Birthday! Facebook Turns 20!
22:49 YouTube Previews Super Bowl Commercials on AdBlitz
24:25 Our Favourite Ads of All Time
30:32 Advertising Platforms Beyond Facebook and Google
32:18 Understanding Your Advertising Goals Before Picking a Platform
35:49 Super Bowl Predictions
37:33 Conclusion and Farewell
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