Summary
Brian, Duncan and Trevor from Strong Coffee Marketing discuss TikTok's battle with Universal Music Group, TikTok's experiment with long-form content, Facebook's 20th birthday, favourite ads of all time, and digital advertising channels beyond Facebook and Google. We also make predictions for the Super Bowl (and a surprise post-game proposal!?)
Takeaways
TikTok's dispute with Universal Music Group highlights the challenges of licensing negotiations and the impact on artists' financial compensation.
TikTok's expansion into long-form content signals its ambition to become a primary entertainment destination.
Facebook's 20th birthday is a milestone for the platform that has transformed the digital landscape and communication.
Favourite ads of all time evoke strong emotions and create lasting impressions.
When choosing digital advertising channels, consider the target audience, goals, and each platform's role in the overall advertising strategy.
☕️ The Agenda:
01:46 In the News - What’s the More Interesting Story? Universal Music Group Pulls Their Music from TikTok or TikTok Experimenting With 30 Minute Videos
16:53 Happy Birthday! Facebook Turns 20!
22:49 YouTube Previews Super Bowl Commercials on AdBlitz
24:25 Our Favourite Ads of All Time
30:32 Advertising Platforms Beyond Facebook and Google
32:18 Understanding Your Advertising Goals Before Picking a Platform
35:49 Super Bowl Predictions
37:33 Conclusion and Farewell
Popular Podcasts
On Purpose with Jay Shetty
I’m Jay Shetty host of On Purpose the worlds #1 Mental Health podcast and I’m so grateful you found us. I started this podcast 5 years ago to invite you into conversations and workshops that are designed to help make you happier, healthier and more healed. I believe that when you (yes you) feel seen, heard and understood you’re able to deal with relationship struggles, work challenges and life’s ups and downs with more ease and grace. I interview experts, celebrities, thought leaders and athletes so that we can grow our mindset, build better habits and uncover a side of them we’ve never seen before. New episodes every Monday and Friday. Your support means the world to me and I don’t take it for granted — click the follow button and leave a review to help us spread the love with On Purpose. I can’t wait for you to listen to your first or 500th episode!
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com
Cold Case Files: Miami
Joyce Sapp, 76; Bryan Herrera, 16; and Laurance Webb, 32—three Miami residents whose lives were stolen in brutal, unsolved homicides. Cold Case Files: Miami follows award‑winning radio host and City of Miami Police reserve officer Enrique Santos as he partners with the department’s Cold Case Homicide Unit, determined family members, and the advocates who spend their lives fighting for justice for the victims who can no longer fight for themselves.