Episode 9 - Marketing Advice For New Grads!

Summary

Brian, Duncan and Iain from Strong Coffee Marketing discuss a potential TikTok ban, Air Canada’s chatbot problem, TikTok prioritizing horizontal content, social media and website analytics, marketing skills you can pick up in your spare time, and we say goodbye to SirShanksAlot.

Takeaways

• The Reddit IPO and the potential TikTok ban are significant recent headlines.

• The Air Canada chatbot issue highlights the importance of understanding the risks associated with new technologies and the responsibility of businesses for the information provided by their chatbots.

• TikTok's move towards horizontal videos may be an attempt to diversify content types and broaden its appeal.

• YouTube offers the best social media analytics, particularly the percentage viewed metric.

• The tech overview section in Google Analytics provides valuable insights into the devices, browsers, and platforms used by website visitors. YouTube Analytics and Google Analytics provide valuable insights into user behavior.

• LinkedIn Analytics for ads offers detailed data on industries, job titles, and companies.

• Using data with a purpose is essential for effective analysis.
• Linking Google Search Console to Analytics provides a comprehensive view of organic keywords.

• New marketing grads should focus on developing sales skills, harnessing AI, and understanding automation.

• Explaining marketing concepts simply is crucial for building client trust.

• Practical skills and experience are highly valued in the marketing industry.

• The journey of SirShanksalot.com highlights the transferability of skills from personal projects to professional careers.

☕️ The Agenda:

01:40 Big Headlines: Reddit IPO

03:44 Big Headlines: TikTok Ban

05:41 This or That: Air Canada Chatbot vs. TikTok Horizontal Videos

07:34 Discussion: Air Canada Chatbot

13:30 Discussion: TikTok Horizontal Videos

19:32 YouTube Analytics and Google Analytics

20:26 LinkedIn Analytics for Ads

22:14 Using Data to Understand User Behavior

23:47 Google Search Console and Organic Keywords

25:08 Using Analytics with a Purpose

26:08 Linking Google Search Console to Analytics

28:29 Skills for New Marketing Grads

30:25 Sales Skills for Marketers

32:39 Harnessing AI and Automation

36:28 Explaining Marketing Concepts Simply

37:10 The Importance of Practical Skills

38:07 The Journey of SirShanksalot.com