Episode Transcript
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Speaker 1 (00:00):
Welcome to the Style
and Vibes podcast.
With me, Makayla, I'll begiving you the inside scoop on
music, fashion, culture and morefrom Caribbean celebrities and
tastemakers across the globe,pushing our culture with
authenticity and, of course,style and vibes.
Speaker 2 (00:20):
Hello everyone and
welcome to another edition of
the Style and Vibes podcast withyours truly Makayla.
If you are new here, welcome toanother edition of the Style
and Vibes podcast with yourstruly Makayla.
If you are new here, welcome tothe family.
If you are returning, like myguest today, conscience say
welcome back family.
How are you?
Speaker 3 (00:35):
Blessings.
How are you?
Speaker 2 (00:37):
I'm good.
I'm good, so you're coming offof a bunch of excitement.
When you dropped that back,that ass up, um freestyle, and
now you have quickly followed upwith a album.
So talk to me about that.
Like, I think, from the timethat you released the, the song
(00:58):
and even the freestyle to thealbum, it's been like less than
30 days, no, no, no, so.
Speaker 3 (01:02):
So the album was
already in the making.
Okay, the album, it's been likeless than 30 days.
No, no, no.
So the album was already in themaking.
Okay, the album was literallyfinished actually.
You know what I mean.
But I think when we droppedthat and the feedback that we
got online, we said you know,we're going to put this on the
album.
You know what I mean.
We're going to use this momentand see if we can make it a
(01:22):
thing.
You know what I mean.
The people love it and thepeople demanded it.
We gave it to them, so why notmake it a part of the project?
And I think it fit the projectperfectly actually.
So the timing was great.
Speaker 2 (01:34):
So did you record
that at the tail end or towards
the end of the recording processand so that just happened to
just pick up the momentum.
Speaker 3 (01:45):
The recording process
was done.
It was a wrap, okay, so we justadded that yeah so tell me
about how that collaborationeven came about.
Speaker 2 (01:53):
It's such a popular
hip-hop song and then you bring
in your dance style and and thepeople just kind of went crazy
over it.
Tell me why that track and whatresonated with you.
Speaker 3 (02:05):
I think it's just me
like being open to experiment
and loving every genre andcoming up in an era where it's
not just yo, me and the baddestDJ, but the fun element to it.
I mean enough remixes, enoughBlack Chyna, enough Renaissance
Della Jazzity remix them.
(02:26):
That's my era, them things thatI like Even in my earlier days,
like the Adon remix, the remixto Lil Wayne and Killer.
I do a lot of remixes and if Ihear any song that sound good to
me, I feel like I remix it andit give it more life.
I feel like that's kind ofpaying homage to the artist,
whether before me or after me orin my time.
(02:47):
I don't care if the song isdope Me, I can remix it.
So the same thing with this one.
They just showed me the beatand I'm like yo, this is what
I'm going to do and I did it andthis is what it became.
Speaker 2 (02:58):
Now, I talked a
little bit about your follow-up
response in terms of having aproject to release.
In your case it was alreadydone.
But I think taking advantage ofthe opportunity, especially in
today's music market, is, youknow, a lot of times we take for
granted the buzz that we have.
(03:19):
Why did you decide to releasethe album so quickly after that
that buzz?
Like you shared a little bitabout seeing the responses
online, but what made you makethe decision to say, hey, I want
to release this now, I'm ready.
Speaker 3 (03:33):
I feel like in our
culture there's a word that is
so important to being a goodbusinessman but we kind of
demonize the word to an extentand it's been an opportunist.
You know what I mean Sometimesthe word opportunist kind of
going in line with the user oryou know you take advantage of
people.
But it's a super importantthing to like see a moment and
(03:56):
grab the moment, and you knowwhat I mean being prepared and
being ready to grab theopportunities as they come.
I feel like this was some freepromo.
The song itself is a massivesong, you know what I mean.
It's going into the summer, they'all let me love it.
And it was a moment that cameout of nowhere and I feel like
it.
Just, you know, sometimes yousit and you're planning, you're
(04:17):
over planning, you change yourplan and the universe just
present a moment for you and ifyou, if you're chilly, you let
it pass and figure it out.
But I think what happened iswe'll see the moment and be like
yo, grab it.
The album was already done,like I said, um, so it's not
like we see the moment and thenalbum come out of nowhere, which
would have been good, a goodstory.
But you know, I mean it wasalready done, so dropping it now
(04:39):
.
The date was already set forthe release of the album.
I think the only the only graspwe grasped the moment was
adding that song to the album.
Speaker 2 (04:47):
What you said, even
though that might have sounded
like a better story.
I like your story betterbecause it speaks to the
preparation that you're alwaysrecording Right, so you always
have music ready.
You're always exploring yourcreativity and I think that,
while you don't have to releaseeverything, at least keeping you
in the creative space on aconsistent basis.
(05:10):
So you have a catalog.
I think your catalog issomething that a lot of young
artists probably aspire to.
Talk to me about building acatalog over time that you can
perform for years to come.
Speaker 3 (05:25):
Sometimes, when we
talk about that, I think it's
super unfair to young artists,because myself, as a young
artist, I wasn't thinking abouthaving songs that 10 years, 15
years, 20 years on the line aregoing to still be relevant.
I was just living my life beingfree, and this is what I love
to do.
The thing is I love the musicbefore me, not like I don't want
(05:47):
to sound too cliche, but likeloving the ones who paved the
way.
I was really a fan of musicacross the board before I even
thought about being an artist,so I feel like it forced me to
create the type of music thatwould live on, so I could be
like yo.
Every artist should make sureyou do songs that are going to
(06:08):
last for 10 years.
I'd be a big hypocrite.
I wasn't thinking that when Iwas doing my thing, but for
artists now that have theinternet and can hear me doing
an interview, that's superimportant to do a song that's
not trendy.
Don't make microwave music andif you do make some microwave
music, make sure you do a lot ofsoul food music to do something
that you know what I mean downthe line line, it will work.
Speaker 2 (06:33):
I think that's very
encouraging because at least it
allows for them to be inspiredby their own creative process.
So talk to me about even justthe title.
Speaker 3 (06:41):
How did you, why did
you pick that particular um
title for the album pool partythe process was like two years,
by the way, to make album and Ifeel like I was going in the
direction of a normal consciencealbum, where when I get into
album mode I kind of get intodeep mode, deep thinking mode
(07:03):
and sometimes overthinking mode.
But then, while I was preparingthe album and putting the
tracks together, I was watchingthe news a whole lot.
The world just seemed like abig, depressing place.
Everything was so serious Overthere there's a war.
Over there there's a war, thena natural disaster.
(07:25):
While making the album, Irealized some of the songs
started to reflect what washappening in the world.
I didn't like that.
I didn't want to be the personthat come and remind you that
your life is stressful.
So at some point we'll juststop and say oh yeah, we need a
break, we need a pool party.
You know, I mean and I thinkthis is what my mode was and is
(07:45):
in creating the album is likegive us a break, like make we
just enjoy some music, make wejust take five minutes.
So the problems are going to bethere tomorrow.
I don't want to make adepressing album right now.
You know what I mean.
I want to make an album thatwill be like when you think
about the Sean Paul era and theElephant man era and the Bean
man era.
It's all memories of being inparties and being in the club.
(08:07):
We were shaping our seriouslives, but we still had this
music as a sound shock of thegood times in our life, and
that's what I really wanted tomake.
Speaker 2 (08:18):
I love that and the
idea of healing through music,
in terms of you don't have to beso enthralled in the problems
and then bring it to the music.
And as I think about what youwere talking about, that's the
first thing that comes to mindis like the dance hall is a very
healing space for so many,because it allows you to dance
(08:40):
away your stress, community withlike-minded individuals who
enjoy the same things that youdo, and oftentimes it gets this
bad rap of being a space ofdebauchery Like talk to me about
.
You know what are your thoughtsabout?
You know the kind of music thatyou bring and why you do it the
(09:00):
way that you do it.
Speaker 3 (09:01):
Like I said, I've
been a part of the deep thinking
, part of the household, a partof the reggae movement, a part
of the brookhold ratchetmovement and I've encountered
people over the years and I feellike when I sing songs about
deep thinking, it's alwayssomebody that was already.
I was listening to this songwhile I was going through this
(09:24):
struggle and I like being theperson that delivers the music
when you're going through yourstruggles.
But my experience has been somuch different me appreciate the
music that give me a littlebreak too.
Like I just mentioned earlier,the sean paul's and and the club
people underestimate theimportance of a moment.
(09:46):
Like you know, you're goingthrough your daily routine and
you take a break like take adeep breath, and they give you
the power to kind of routine andyou take a break like a deep
breath, and it gives you thepower to kind of move, and I
think that's my approach withmusic no-transcript.
Speaker 2 (10:05):
So tell me about some
of your favorite songs that you
want fans to listen to off thealbum.
Speaker 3 (10:11):
My favorite song on
the album is Shock 15, a song
named Deserve it All.
It's kind of a dance Afromix-up thing, but it's like the
universe.
I talk to me and I say, oh,listen, all the way you've been
through all your achievements,don't feel guilty about your
achievements and the ones tocome, embrace them and call them
(10:31):
in, call them into you.
Right now you deserve it and wefeel like more, is it?
More people need for, like tapinto that element, to have just
listening to the universe and becareful what you put out into
the universe too.
So deserve it all is definitelynumber one for me and it's
track 15, and outside of that,we just I just want people to
turn up.
I don't want to tell them atrack, this, this, this or that,
(10:52):
just listen to it, pick yourfavorite and you know what.
Tell me what you think.
Speaker 2 (10:57):
Which one are you
most excited to perform, because
I know you're going to beperforming tracks from the album
very soon.
Speaker 3 (11:04):
There's a song called
Show Me man.
Izzy produced this.
We kind of give it a vibe likePurple Rain, some 80s-type vibe,
and you know I talk about ittoo much, but I'm definitely
looking forward to that one.
It's kind of raunchy,definitely for the grown folks,
(11:26):
but I'm looking forward toperforming that one for sure on
the Pool.
Speaker 2 (11:27):
Party Tour.
Well, you're definitely knownto give on a really great show
and I was actually, uh, watchingone of your your story with the
bet experience, and you weresharing how to produce yeah,
yeah your, your personal vlogyeah please do more of that,
because I I totally love goingon the road with you and I think
it shares an experience thatit's a side of you that I don't
(11:50):
think you kind of do very often.
In terms of just commentary, umand it was playful and cheeky,
no pun intended.
Um, in terms of yourperformance at the BET
experience, what do those typesof performances um kind of add
to your stage presence?
Speaker 3 (12:11):
I love every type of
performance.
I like doing big festivals with50,000 people.
I like doing private eventswith five people.
It's just a different type ofcreativity, a different type of
preparation.
I've been lucky enough to nothave the same hit song in every
region of the world.
(12:31):
Some places I'll go and dosomething with the biggest song,
then some places I'll go toTrinidad and one song is super
huge in Trinidad and then goright next door to Tobago and
nobody knows this song.
So it keeps me on my toes.
I always have to figure outwhat the people love with every
performance.
It adds to me as a person andit's really a different
(12:54):
experience.
I love that.
Speaker 2 (12:57):
So this is your fifth
album.
How have you grown from yourfirst to this one?
Speaker 3 (13:03):
Man.
From the first to this one I'vegrown as a person, as an artist
, as a father.
From the first one, a lot oftopics that I sing that I did on
the first one I had no cluewhat they were about for real, I
was just being a good writerand then suddenly I can listen
to that now and relate to itmore as an individual, not just
(13:25):
a writer.
So you know, I never know aboutlove.
I'm missing so much love song.
I never know about fake friends.
I'm missing so much song aboutbad mind.
You know what I mean.
So life taught me a lot.
I feel like you hear thedifference in the music.
Now you can hear that this is aperson that knows exactly what
(13:45):
he's talking about.
Speaker 2 (13:47):
I love that In terms
of, like your growth.
I think it's important to kindof understand, like where you
were, and then be reflective ofwhere you are now, and I hope
that this album is kind of areflection of where you are
right now.
But as we talk about right now,particularly in the US,
(14:08):
dancehall is having another hillof a moment right, and I think
that that has a lot to do withCartel's release and a lot of
artists getting back their visa.
But you've always really beenin this space.
I feel like there are a handfulof artists like yourself who
have been kind of carrying thistorch all this time.
(14:28):
What are your thoughts aroundthe idea that dancehall has this
new spark, when I think youknow there have been artists who
have been doing the work forquite some time?
There's just a surge of energynow.
Speaker 3 (14:42):
Right.
I won't say I did enough.
I won't say that I would say Idid a lot of hits, but I won't
say I did enough.
I won't say that I would say Idid a lot of hits, but I won't
say I did enough.
When an artist like a Cartel ora Bujibantan checked out
physically from 2016, I checkedout mentally and emotionally.
I wasn't there.
I lost my brother in 2016 andthat kind of shaped me as a
(15:06):
person.
I've been dealing with that inthe background, so I won't take
credit and be like yo.
I've been carrying the torch.
I could have done a lot more.
You know what I mean, but whatis happening right now is a joy
to watch and a joy to be a partof.
I know, say yo, you say a hillof a moment and I think it's
going to stay there on themountain top.
I think we are going to staythere on the mountaintop.
(15:26):
I think we're going to finallyget the respect that we deserve.
People always love that.
Speaker 2 (15:32):
I think you have so
many great collabs on the album.
How did a lot of those collabscome about?
Speaker 3 (15:43):
And I know you can't
tell me your favorite, but how
did they come about?
Just energy, I think everybodyon there added their vibe to the
music to make the overallproject better.
So it wasn't just about gettingthe biggest names I could, but
getting people that fit thesongs perfectly, and I think we
achieved that.
Speaker 2 (16:08):
But overall,
everybody just added a great
vibe to it.
Awesome.
So are you going to be touringhere in the U?
S and across the globe?
Tell us about what's, what'snext after you drop the?
Speaker 3 (16:16):
album.
The pool party tour isdefinitely going to be a world
tour.
Um, so that's a yes, Notannouncing the dates yet.
I shouldn't even say that yet.
But yeah, pool party tour iscoming up and the pool party
merch all the bikinis and stuffis coming up, yeah, so we'll
definitely look out for that.
Speaker 2 (16:37):
I love it Any last
words that you want to share
with the family.
Speaker 3 (16:40):
Just want to say big
up to the family and big up
yourself for the support youknow, and to all the reggae and
dancehall music fans, all theconscience fans across the globe
.
Enough respect, we just getstarted again.
We're warm up Respect.
Speaker 2 (16:53):
This is the early one
, folks, so make sure you guys
check out Pool Party.
It drops on June 27th.
Make sure you look out forconscience in your area when
he's performing.
Support dancehall, please andthanks, and until next time
later, my peeps.
Speaker 3 (17:08):
Respect.