Do hashtags really work? Yes! In today’s episode, I am sharing the importance of using hashtags on Instagram for growth. I share my personal journey with hashtags and how niched ones helped me reach my target audience.
On my own journey, I discovered that hashtags with fewer than 850,000 uses but more than 10,000 were the sweet spot for visibility. This was a game-changer for me, and I want to emphasize the importance of researching and tracking the performance of your hashtags regularly. Trends and audience preferences can change, and staying on top of these changes can make a significant difference.
I share about one of my clients Sherron, who is part of the fashion industry and LGBTQ space, really shows the power of hashtag use. By implementing hashtags in her strategy, I helped Sherron grow from 127 followers to 1,000 followers in 6 months!
As you think about your own brand or business, consider what makes you unique. This uniqueness is what will help make you searchable, using hashtags that align with your niche. I’ve seen many make the mistake of not using hashtags at all or using overly generic ones. I want to encourage you to use hashtags that resonate with your target audience and explore the hashtags followed by similar profiles.
Instagram insights can be a powerful tool to track the performance of your hashtags. It's important to monitor these numbers and make sure they are going in the right direction. If not, it may be necessary to switch up your hashtags and try something new.
Hashtags are a brilliant way to reach new people, and I assure you, they are here to stay. However, to make them work for you, it's essential to have a strategy and plan in place.
If you're still unsure about hashtags and need help understanding them, I invite you to join the next "Hashtags Made Simple" masterclass. This 90-minute live workshop will provide you with the exact secrets I use to build successful hashtag strategies. As a listener, you can save $10 off the next masterclass!
Be sure to tune back in next Wednesday as I drop more valuable content in the digital marketing and social media space! If you haven’t joined us in the Sufficiently Social Society, go check it out and join us there!
Popular Podcasts
Bookmarked by Reese's Book Club
Welcome to Bookmarked by Reese’s Book Club — the podcast where great stories, bold women, and irresistible conversations collide! Hosted by award-winning journalist Danielle Robay, each week new episodes balance thoughtful literary insight with the fervor of buzzy book trends, pop culture and more. Bookmarked brings together celebrities, tastemakers, influencers and authors from Reese's Book Club and beyond to share stories that transcend the page. Pull up a chair. You’re not just listening — you’re part of the conversation.
On Purpose with Jay Shetty
I’m Jay Shetty host of On Purpose the worlds #1 Mental Health podcast and I’m so grateful you found us. I started this podcast 5 years ago to invite you into conversations and workshops that are designed to help make you happier, healthier and more healed. I believe that when you (yes you) feel seen, heard and understood you’re able to deal with relationship struggles, work challenges and life’s ups and downs with more ease and grace. I interview experts, celebrities, thought leaders and athletes so that we can grow our mindset, build better habits and uncover a side of them we’ve never seen before. New episodes every Monday and Friday. Your support means the world to me and I don’t take it for granted — click the follow button and leave a review to help us spread the love with On Purpose. I can’t wait for you to listen to your first or 500th episode!
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com