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May 14, 2025 20 mins

Think financial advisors just pick stocks? Think again. In this episode, Jess and Brandon unpack what really makes an advisor invaluable—hint: it’s not yelling into phones like Wolf of Wall Street.

From planning maternity leave and budgeting for braces to navigating tough talks with aging parents, great advisors help you make money decisions that align with your life, not just your portfolio. And sometimes? Their job is reminding you it’s okay to spend the money you’ve saved.

If you want peace of mind, not just performance, this episode is your guide to what good financial advisors actually do—and why it might be time to rethink what that relationship could look like.

Visit prenups.com/sugardaddy to learn more about fair prenups that help couples plan for a healthy financial relationship.

Watch this episode in video form on YouTube

To apply to be a guest on the show

You can email us at: thesugardaddypodcast@gmail.com

Be sure to connect with us on socials @thesugardaddypodcast we are most active on Instagram

Learn more about Brandon and schedule a free 30-minute introductory call with him 

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Episode Transcript

Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
This episode is sponsored by Prenupscom.
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(00:22):
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(00:44):
In today's episode we are goingto talk about all the things
that Brandon does as a financialadvisor that might surprise you
.
We are getting out of thestocks, out of the bonds, out of
all the crazy financial slogans, terms and headache-inducing
things, and we are going to talkabout just life and the things

(01:05):
that he's been helping hisclients with lately.
If that's of interest, staytuned.

Speaker 2 (01:20):
Hey babe, what are we talking about today?

Speaker 1 (01:22):
I should be asking you that today what have you
been talking to your clientsabout lately?

Speaker 2 (01:28):
Well, today's episode is talking about.
I think people have a reallyhard time understanding what
financial advisors, financialplanners, wealth managers do
because, honestly, we don't do agood job of defining it.
We kind of put all of them intoone bucket and we all can
actually do very differentthings.
So the purpose of this is kindof to talk about some of the

(01:48):
things that I've been seeing andhelping my clients with out
recently that a lot of peoplemaybe wouldn't think of that I
actually do.

Speaker 1 (01:56):
I think that's a great conversation because I
100% agree.
I think people think that youare like a day trader, right,
Like I have this visual of youin front of a bunch of screens,
like Wolf of Wall Street stylelike yelling on the phone.
I am not Wolf of Wall Street,finra SEC, that is not me, no,

(02:18):
but you know, like you, havethat visual of like all the TV
monitors and like peoplescreaming into the phone, and
it's like buying stocks when,when they're down and like I
mean, it's just like.
No, you're literally havingconversations with fellow
millennials, Gen Xers, Gen Zers,Zillennials whatever we want to

(02:40):
call ourselves each other, andyou're talking about life and
you're talking about their goals, and you're talking about
things that have come up thatare maybe planned and exciting,
like having a baby or buying ahouse, and then things that are
unexpected, like getting in acar accident and needing a new
car that you were planning ongiving to your teenage daughter,

(03:01):
and now you're like crap, Ihave to buy two cars.
You know, it's the life stuffthat I think you do a really
amazing job helping peoplenavigate through and feeling
comfortable with, and so I justwanted to encourage you to talk
about those things, because Idon't think that people
understand that you can helpthem plan for the pool that they

(03:25):
want to build in their backyard, or that hardscaping project
you know, to build the garden oftheir dreams with the gazebo
and the uplighting or whateverit is, you know.

Speaker 2 (03:35):
Yeah, really, at the root of what I do is that I'm
having conversations with peopleto understand what their goals
are, what their dreams are, whattheir problems are you know,
things that they're trying toovercome and we're really just
having open conversations and,based upon the conversation and
where it goes, then I canprovide some you know expert
insight into maybe how we shouldnavigate.

(03:56):
However this conversation isheading, like you know, if we're
looking to solve a problem, hey, here's some of the options
that are available to solvingthat problem and talking through
it to really understand whothey are as a person and what
their habits are, and throughdoing that allows me to help
them much better as far ashelping them determine what
option is best suitable for whothey are as an individual.
But a lot of it, like I said,like obviously you have, you

(04:18):
know, all the financial jargonin the background that comes
with it and all the financialstrategies, all that information
, all that financial literacythat comes with it.
But really, at the end of theday, what it is is having a
conversation with someone andtaking all that part out of it,
because a lot of people don'tunderstand that part.
So really, what I want to do isjust have a conversation and
understand who you are as aperson and how can I help you.

Speaker 1 (04:40):
Yeah, and how do they want their money to work for
them?

Speaker 2 (04:42):
Yes, Right, all right , real quick.
I want to speak to the personlistening who feels like they
can't work with a financialplanner yet because they're
carrying a lot of debt.
First of all, I see you and Ineed you to know.
You're not broken, you're notbehind.
You're just in a tough season.
I created something just foryou because I've had people

(05:03):
reach out who are serious aboutchanging their money story.
But the full financial planningpackage just wasn't the right
fit yet.
So I built a new servicethrough Oak City Financial
that's focused completely ondebt reduction no fluff, no
shame.
You'll get a one-time planningsession, a personalized payoff
strategy, your own financialdashboard and monthly coaching.
If you want extra support whileyou climb out, it's $300 to get

(05:27):
started in, a hundred dollars amonth.
If you want that ongoingguidance, that's it.
This is about helping you getunstuck, not making you feel
like you failed.
If this sounds like what you'vebeen needing, go ahead and
schedule a call with me.
The link is in the show notes.
Let's take the first steptogether.
Notes.
Let's take the first steptogether.

Speaker 1 (05:46):
I think one of the other things that I think you do
a really nice job of is youremind people that you all have
a strategy.
You've put a strategy in placealigned to their individual and
specific goals, and sometimes Iknow for a lot of your clients
you also have to encourage themto then spend the money right,

(06:10):
like no, you have a vacationbudget and you're not using it.
Have you planned for thatvacation?
And then having to holdpeople's hands to say no, no, no
, we have planned for this.
All of your pieces are in place.
Go take the vacation, go relax,go have fun.
You've earned it, you'veplanned for it.
It's part of the strategy.
Go, do that.

Speaker 2 (06:30):
Yeah, I mean specifically what you're talking
about is that I do have acouple of clients, and they're
not just clients.
They a couple of clients andthey're they're not just clients
, they're very close friends ofours as well.
But you know, we've beenworking together for over a year
now and I know them personally,but then also just through
having the conversations, thattraveling is very important to
them, it is one of their valueadds, and so one of the things I
want to make sure of is that wecarve out a portion of their

(06:52):
budget to be putting away moneyon a monthly basis so that
towards traveling, and then youknow, having a trip come up that
we would.
You know we're taking a trip.
We wanted them to come with usand we opened it.
You know the invitation up tothem and they were like oh yeah,
we, we have a travel budgetbecause we put it in place.
So, just reminding people ofyou know, like I said, the plan

(07:13):
that we have in place so thatwhen these opportunities come up
for things that you want to dothat do add value to your life,
you have the money to do it,because the money isn't the
focus.
The focus, initially, is whatdo you want your life to look
like, and it's then using thetool of money to create that
life.

Speaker 1 (07:31):
Yeah, but I think too , when it comes to just the
topics, right, it's not alwayssomething big, it's hey, my
kid's going to need braces inthe next two years and I think
they're going to be in bracesfor a long time.
I mean, that's a conversationwe even have about our daughter.

Speaker 2 (07:47):
I love our daughter to death and she is a beautiful
little lady.
But she has she got her.

Speaker 1 (07:52):
She's going to need some orthodontia work.

Speaker 2 (07:53):
Yeah, her teeth are going to need some work.

Speaker 1 (07:55):
Yes, and so that's.
I'm like we shouldn't have ahigh yield savings account for
that, but I mean, it's the reallife stuff, right Of.
Hey, we want to build out ourcloset, we want to do some
landscaping, we want to takethese trips, we want to, you
know, help our parents in somesort of a way or help celebrate

(08:16):
a milestone birthday.

Speaker 2 (08:18):
I mean, I could think of so many different things
that I'm helping out clientswith lately, one being we kind
of mentioned earlier.
It's like, oh, you know, I havea client and they are expecting
their first child in June,which is an amazing, you know, a
milestone and amazing, you knowtime in your life.
But it's also very stressful.

Speaker 1 (08:33):
And very expensive.

Speaker 2 (08:34):
As far as figuring out, like you know one, how much
is it going to cost to actuallyhave this delivery.
You know how much is daycaregoing to be Like just so many
other aspects, like you know doI have proper maternity leave?
If I don't have propermaternity leave, how am I going
to make sure?
How am I going to supplementthat income that I otherwise
would have had coming in whileI'm not working?

(08:55):
So, you know, I have a clientthat we had to work through that
and we're still in the processof kind of determining some of
the details.
But we had to work through nothaving a full 12 week maternity
leave, only had a six weekmaternity leave, then
determining if her short termdisability policy was going to
cover that and if it was goingto cover that, um, um, the time
period of being out formaternity leave and what

(09:15):
percentage of her income is it?
going to be enough, you know.

Speaker 1 (09:18):
So really looking into like the benefits package
again and understanding ohhere's my benefits package,
here's my spouses.
How long before we do have toput this little baby into
daycare, do we have familysupport?
What is my paycheck going tolook like at 60% versus 100%?
I mean, all of those thingsmatter, yeah.

Speaker 2 (09:37):
And I really like working with the demographic
that I work with, because onesome of the things that you know
some of my clients are a littlebit younger are going through.
I have already gone through.

Speaker 1 (09:48):
We've learned our lessons.
We're currently in the processof going through as well so.

Speaker 2 (09:55):
I'm not just speaking from a hypothetical standpoint.
You know, when it comes tohaving you know the conversation
, thinking of all the expensesthat come with having a kid we
have two, I've been therethrough it, so you know having a
uh clients and saying like, hey, have you already, you know,
got on a daycare list?
Cause that's going to be, youknow, an issue.
And then also, even justthinking through the first year
or two of paying for daycarethat there's going to be some
breaks, because the mostexpensive for daycare is going

(10:16):
to be when they're an infant andas they grow and get a little
bit older and go into the otherrooms, you're going to have a
little bit more wiggle roombecause the amount that you're
paying on a monthly basis isgoing to go down.
Just conversations like thatthat most people don't think
that a financial advisornecessarily helps you out with.
That's what I'm helping youwith.
Anything and everything thathas some type of money aspect
tied to it, I can have some formof a conversation or I can

(10:38):
refer you to another expert whocan dive deeper in that scenario
.

Speaker 1 (10:42):
Or also, oops, we went from two kids to three kids
.
That wasn't planned and now weneed to upgrade our car because
you know we have a booster seatand are going to have two car
seats and that car doesn'taccommodate that.
I mean, there's so much that,Like you said, just any part of
your life.
That money touches, Brandonhelps with, he talks about.

Speaker 2 (11:05):
I had a conversation, like two weeks ago, with a
client.
They were leasing a car and thecar dealership that they were
leasing through was offeringthem a new release.
And so it's like does it makesense to do that Like?
So we went through all thedifferent areas of the lease,
determining whether or not itmakes sense to do this from a

(11:25):
monetary standpoint, or does itmake more sense just to stay in
their current lease.
So that's, one thing thathelped out with.

Speaker 1 (11:30):
And we've.
That's something we've beenthrough with our first Atlas
during COVID.
The dealership every week waslike we want to buy your car, we
want to buy your car back.
And you know we had to run thenumbers to see if it made sense.
And for us it ended up makingsense.
But again, it's a part of yourlife that money touches and so
your clients will schedule timeto be like, hey, I have this

(11:53):
scenario.
Or how much should I bespending on my engagement ring
Because I'm planning on gettingengaged?

Speaker 2 (11:58):
I mean, and one thing that I love is that I've built
relationships with my clientswhere I am one of the first
people they think of to come towhen they have these decisions
to make.
Because, like I said, in thesescenarios I do do, you know,
periodic touch points just tocheck in on people that maybe I
haven't spoken with.
I try to do that on a regularbasis, but sometimes things come

(12:20):
up in between and I would likethem to reach out to me as soon
as possible when those thingscome up and thankfully, I've
built a relationship where thathappens.
Like you know, I have a clientwho, unfortunately, was in a car
accident.
Thankfully they were, you know,everybody was safe, there was
no injuries and it happened oneevening.
They called me the next morning,you know, to talk about it,

(12:46):
like what are our options thatwe should go over in regards to
buying a new car, buying aslightly used car, whatever it
may be?
But I talk her through thoseoptions and you know, obviously
it's an email and we'll behaving conversation as far as
what makes the most sense fortheir situation.
Or even in a scenario wheresomeone's looking to do a
renovation on their home, whatare the best options available
to do in that renovation?
Does it make sense to do therenovation?
Is it a need or a want?
Have we already started savingup money?
Should we take out a loan orshould we take out a HELOC?

(13:08):
Does it make sense to do it nowor does it make sense to wait?
And sometimes, with thisenvironment, now with tariffs,
hey, maybe doing it now makesway more sense because the cost
of goods are going to increasein a few months from now, more
than likely.
So having those conversationswith my clients which I don't
think are of top of mind forpeople thinking that, hey, my

(13:28):
financial advisor helps me outwith this- I think one of the
other things that's reallyimportant for us in our
generation is starting toincorporate conversations with
our parents.

Speaker 1 (13:39):
Now we've done actual episodes on the sandwich
generation, right, we're raisingour own kids now, kind of
transitioning to making surethat our parents are okay in a
lot of cases, in some casesmoving our parents in and so
navigating how to actually havea conversation with their with
their parents, maybe being themediator to start the

(14:00):
conversation or at least outline.
Hey, here are the things thatyou should know about your
parents' finances.
Right, here are the documentsthat you should have access to.
Here are the things that weshould be looking at.
I mean, you've had clientswho've gone through, you know,
divorce and separation.
Hey, we need to update yourbeneficiaries.
Let's make sure that everythingis up to date.

(14:22):
And so I just wanted people tounderstand that any real world
situation, things come at usright.
Do we put our kids in privateschool, do we not?
Can we get the membership tothe Fancy Country Club, should
we not?
Whatever it is, these are thenormal conversations that
Brandon is having all the timewith his clients, because it's

(14:45):
money that touches their life.

Speaker 2 (14:46):
Yeah, I mean.

Speaker 1 (14:47):
And that's what a good financial advisor does, you
know.
They advise on all the aspectsof your life, not just your
stock portfolio.

Speaker 2 (14:55):
Yeah, obviously we're going to talk about your
investment portfolios, becausethat's part of the financial
plan, but, in all honesty, onthe majority of the
conversations I'm having, that'sa much smaller part.
A big bulk of the conversationsthat I'm having on a regular
basis are the ones that we'rejust talking about Everyday life
situations that involve someaspect of money.

Speaker 1 (15:16):
And I think it's really amazing that you've built
the relationships that you'vehad and that people aren't just
like making moves right, they'renot just like, oh, I'm going to
go and buy this engagement ring, no, let me talk to Brandon and
see what makes sense.
You know, we've been planningfor this, we've been
strategizing and then you'veeven given, like you know, hey,
this is where I bought Jess'sring and I had a great

(15:38):
experience and I didn't feellike I was being pressured or
try to.
You know, get upsold or youknow it's really.
You are an advisor, but also afriend.

Speaker 2 (15:48):
In that sense, I feel like and I also want to stress
that I don't want people toreach out to me because I'm the
end all be all the decisionbeing made, because I don't make
the decision.
It's not my money and it's notmy life, so I'm not the one
that's making the decision.
What I like to do is be thatperson there for my clients to
help them talk through theoptions in a logical manner yeah

(16:16):
, without the emotion, what isbest for them?
So one example I can use is youknow my client who,
unfortunately, was in the caraccident and they need to buy
another car.
They have enough money to buy anew car because they've spoke
about like wanting to get a newcar.
They have saved up, they haveadequate funds to do that, but I
also know from theirpersonality they don't like
having a car payment, so it'salso thinking about that.

(16:38):
So, at the end of the day, washaving a logical conversation
where, like you, have theseoptions available to you and
here are the pros and cons ofeach situation.
All right Now thinking abouthow you are as a person and what
would be comfortable for you ona day to day basis.
Which option do you think worksbest for you?
Because at this point in timeit's not a matter of money per
se, because they have the moneyto do all the options Now is

(17:05):
thinking about from a behavioralstandpoint, and who?

Speaker 1 (17:06):
they are.
As an individual, what optionis going to give the most peace
of mind?
And peace of mind is priceless.
We know that, yeah.
So I just thought this episodewas important because you have
so many meaningful, importantconversations that don't have
anything to do with the crazyfinance stuff that I think
people think about when theythink about a financial advisor,
and it really is navigatinglife's up and downs, life's

(17:31):
expenses, the things that youfind value in.
How do you incorporate thoseinto your life, you know, with
keeping in mind what is thelong-term goal?
What are your finances looklike?
What are you trying to achieve?

Speaker 2 (17:46):
And having a balance and then having that balance.
Of enjoying life today, butalso having a good plan in place
so that you can also continueto enjoy life in the future.

Speaker 1 (17:55):
Yes, and then you know again.
Sometimes you have to pushpeople to say no, you can spend
the money, you should spend themoney.
Don't forget, we've beenworking towards this.
And sometimes I have to be thatwall between them and doing
something stupid Like movingmoney when they shouldn't be
because, of course, everybody'spanicking of their portfolios
plummeting, et cetera, et cetera, and then reminding people that

(18:16):
we are not a retirement agent.
We don't need to be scared.

Speaker 2 (18:20):
Yeah, sometimes having to talk them off the
ledge.
Not a retirement agent, wedon't need to be scared yeah,
sometimes having to talk themoff the ledge, you know.
So there's a lot of things thatI think there are a lot of good
advisors out there that aredoing what I do.
I just don't think that a lotof people that's not top of mind
what they think of when theythink of a financial advisor.

Speaker 1 (18:34):
Yeah, one of the other just quick call outs I
know we've talked about it in apast episode is you are now also
helping people with debtreduction, because we know that
debt can feel soul crushing andit can feel really hard to get
from underneath that and youreally have to have a plan in
place, a realistic plan in place.

Speaker 2 (18:56):
And to clarify, I was helping people with debt
reduction before.
But, this is a service that'smore tailored to individuals
that maybe are not a great fitright now for full financial
planning and do need to focusprimarily on that debt reduction
aspect.

Speaker 1 (19:09):
Right.
So if that's of interest, youcan reach out to Brandon.
But if you're also ready totake that next step and do full
financial planning and have thatperson that you can talk to
about any and all things financerelated as it relates to your
life and your goals and yourvalues, you can always reach out
via Brandon's website.
It's always in our show notesand we hope this offered a

(19:30):
little bit of insight into thethings that Brandon does as a
licensed financial advisor thatmaybe you didn't know he can
help with.
We'll talk to you soon, don'tforget.
Benjamin Franklin said aninvestment in knowledge pays the
best interest.
You just got paid Until nexttime.

(20:01):
Thanks for listening to today'sepisode.
We are so glad to have you aspart of our Sugar Daddy
community.
If you learned something today,please remember to subscribe,
rate, review and share thisepisode with your friends,
family and extended network.
Don't forget to connect with uson social media at the Sugar
Daddy Podcast.
At the sugar daddy podcast, youcan also email us your
questions you want us to answerfor our past the sugar segments

(20:24):
at the sugar daddy podcast atgmailcom or leave usa voicemail
through our Instagram.

Speaker 2 (20:30):
Our content is intended to be used, and must be
used, for informationalpurposes only.
It is very important to do yourown analysis before making any
investment based upon your ownpersonal circumstances.
You should take independentfinancial advice from a licensed
professional in connection with, or independently research and
verify any information you
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