The Sugar Show

Get ready to transform your sugaring skills into a booming business! Season five sizzles as Shannon the SugarMama chats with the impressive Tajina Rock, a SugarPro who's elevated her game from expert practitioner to a sought-after educator. We're peeling back the layers of the sugaring world, from the sweet success stories at Bare Bodies Sugaring Academy to the skin health revelations with Radeq from Radeq Lab. This episo...

Embark on a sweet expedition with your Sugar Mama, Shannon O'Brien, as she shares her transformative story from sugaring novice to entrepreneur extraordinaire. Tune in and unearth the power of the skin microbiome, and how it's revolutionized by Radeq Lab's groundbreaking sugar-paste concoctions. This isn't just about hair removal; it's a garden of delight for your skin, where every treatment feeds and forti...

Discover the transformative power of prebiotics in your beauty regimen as Radeq from Radeq Labs and I, Shannon, unveil the secrets of sugaring and skin care that will redefine your approach to hair removal. My own educational evolution, fueled by an unquenchable curiosity for the science behind cosmetology, has led to this moment where traditional ingredients take a backseat to innovative skin-nurturing solutions. Embark on a journ...

Are you prepared to navigate the complex world of trademarks? Brace yourself for an enlightening conversation with Elizabeth Henson, Chief Marketing Officer at Indie Law.

Liz takes us through the intricacies of trademarks, demystifying the process of choosing a strong and unique business name. Drawing on my personal journey of trademarking "The Sugar Mama," we discuss how having a strong brand identity can help ...

Ready to turn your business dreams into reality? Buckle up as I take you on a thrilling journey from zero to multiple six figures, sharing the secrets of my success along the way. We're not just talking about the wins, but about the planning, organization, and most importantly, holding ourselves accountable for our goals. It's time to map out your path to success and I'm here to provide the roadmap, the GPS, and the ...

Want to sweeten your esthetician business prospects with sugaring? Then, this podcast episode is as essential as sugar in your morning coffee! We kickstart with the nitty-gritty of honing your skills and understanding the importance of certification in this industry. This is a crucial step towards preventing ingrowns and ensuring smooth sugaring experiences for clients. Remember, your pre and post sugaring care can either make or b...

Are you ready to unlock the secrets of making your beauty business thrive in the digital world? With the knowledge shared by our expert guest, Grant Kantios from Go Happy Beauty, you'll learn to navigate through SEO complexities, create an engaging website, manage reviews effectively, and understand the power of a robust Google Business profile.

This episode is a goldmine for beauty professionals, filled with invaluab...

Ready to unlock the secrets of choosing the best body sugaring certification program? As an expert in sugar hair removal and a licensed esthetician, I’m thrilled to guide you towards fulfilling your potential in the beauty industry.

In this riveting episode, we'll be breaking down the differences between certificates of completion and actual certification, and how this can affect your success. We'll be taking a d...

Imagine a world where businesses thrive not on competition but on community and collaboration.

That's the reality we're painting in this illuminating discussion. As a veteran of the beauty industry, I've discovered firsthand how crucial it is to form professional connections and engage with our community. This synergy doesn't just drive business growth, but it elevates the entire industry standard, bene...

Are you wrestling with the sticky challenges posed by humidity in your sugar waxing room? Do you dream of mastering the perfect sugar paste texture, regardless of the weather?

Courtney and Ben Leddy, the dynamic sugar duo, come to the rescue in this enlightening episode, armed with their valuable insights and experiences. They pull back the curtain on the often-overlooked topic of managing humidity levels in the treatment ...

With the rise of social media and all the time and energy you’ve spent to keep up with what's trending or stay relevant, you may be asking yourself “Do I even need a website anymore?”

Heck yes! And Grant Kantios is here to tell you why. Grant is the self-proclaimed “Chief Happy Officer” at HappyTans.com and a website wizard who helps businesses improve their website & online presence to generate more leads and mor...

As the weather warms up and the tank tops come out, your clients may be looking for that extra warm glow - but why risk damaging their beautiful skin with harmful UV rays when you could simply spray it on?

This week we’re throwing it back to an interview with the incomparable Kelly Callaghan to talk about how to add spray tanning to your sugaring biz, and how we can collaborate together to take our businesses to the next l...

Are you nursing a bit of a post-tax-season hangover? Never fear, our favorite Beauty CPA is here!

Kenesha Coleman is an award-winning CPA and IRS Enrolled Agent who specializes in helping ambitious and driven Beauty Entrepreneurs save money by optimizing their tax and financial lives.

I know many of our Sugar Tribe has gone to her to do their taxes and no matter what state they're in, she can help. So instead...

So your face has flared up to the point where you feel more tomato than human - now what?

Shawna Rocha is the Director of Education for Hale & Hush (a brand we <3 here!) and a sensitive skin expert to the max. Not only does she teach a class in the Advanced Knowledge Library, but we’ve also taught together on this exact topic.

Shawna is a sensitive-skin master. Whether it's medically sensitive, environ...

Have you ever thought about going back to Sugar School? I know what you’re thinking - “But Shannon, I already have my Sugaring Certification and a solid book of clients who keep coming back for more, what more could I possibly have to learn??”

The answer is a whole heck of a lot! This week Tiffany Montalbano, lead educator at Alexander’s Aesthetics, is back on the podcast to reminisce about the dark days of COVID lockdown ...

Today I’ve got the incredible Stephanie Laynes with me and we’re talking all about Facebook Groups. Not mine, not hers, YOURS!

There really isn’t anything else on the internet like a Facebook group. Sure you can blast your next event out to the masses on your Insta or engage with your followers in the comments section, but a Facebook group is really the only way to create real, meaningful connections with your community.

So if y...

Are you someone who thinks your clients’ experience begins and ends in the treatment room?

Oh if only it were that easy! But we can’t leave it up to our clients to Google or binge-watch TikTok for the latest fads to take care of their skin in between appointments. The results of that can range from silly (did you really think that a flashlight marketed as a "laser" would reduce hair growth?) to downright irrespon...

Wanna know the secret to increasing your sugaring or skincare business by 50 new clients easily?

Sugaring isn’t just for the girls anymore! All humans can want a smooth chest, back, or Brazilian or polished brows.

So whether you’re marketing to clients who identify as male, are transitioning, or anywhere in between - it’s time we changed our perspective on who our ideal sugaring or skincare client is!

BY THE TIME YOU FINISH ...

With tax season knocking on our doors, it's the time of year when we estheticians get real about our businesses. And what better way than to ask ourselves the hard-hitting questions?

Have you taken the necessary steps to make sure your sugar business is protected with the appropriate trademark? Do you even know what a “trademark” means to your business?

In this episode of The Sugar Show, SugarMama Shannon O...