The Sugatan Effect Podcast

The Sugatan Effect Podcast

The Sugatan Effect - Holistic approach to eCommerce & entrepreneurship... Show More

Episodes

June 26, 2020 52 min

Deividas and Kristaps catch up on all things influencer marketing after their last podcast 6-7 months ago. Now things are a bit different. They discuss the process that goes behind making $350K/month in influencer marketing, Kristaps breaks down his exact process for emailing 400+ influencers in a week, shares some of his favorite influencer outreach tools, platforms, and more.

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In this podcast, Deividas is joined by Saul Colt, the self-proclaimed smartest man in the world, to talk about non-traditional forms of marketing. Saul shares his stories of successful marketing stunts (from skywriting to a naked fashion show for a belt company), talks word-of-mouth marketing, and describes how to approach personality-based marketing...

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In this episode, Deividas talks with Emma - Sugatan's new PR consultant on her background, how she gets things done, and what's it REALLY like to be working in PR. Emma shares her stories from working in different ad agencies, her process on how to get magazines to write about you (without you having to ask), and the importance of storytelling within your brand. Be sure to also keep an ear out for what Emma recommends to th...

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It’s been almost 2 years since Kris founded Sugatan. And now, to take us back, Kris and Deividas share stories, lessons learned, successes, and failures in testing creatives and running the agency. She explains some of the most important conversion-driven principles when it comes to creatives, different marketing tactics, and biggest lessons learned running the agency.

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Deividas and Holly (Sugatan's video ad director) discuss what goes behind creating the winning video ad. Holly talks about her process, standard operating procedures, and lessons learned being with Sugatan and scaling businesses for the past 2 years. She explains how to get your video ad to stand out, and some of the best video practices for brands to scale.

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Deividas and Kris are back at it again. This time, they come around to discuss how to start a brand new eCommerce business from scratch, the importance of a proper workflow, and how to plan for success. Kris explains her new contextual process for finding the winning eCommerce product, and how she would plan everything out step-by-step...

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Deividas and Arnas discuss generating $12M in monthly revenue using Facebook Ads, testing different creative types, their mindset change, and more. Arnas explains what changed since the last time they spoke (when they were discussing how to spend $80K profitably in Facebook Ads), discusses some of the biggest potential needle movers in the industry, and the importance of thinking big...

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In this episode, Deividas and Jure catch up for the first time since Jure’s visit to Lithuania.

Jure, the CEO of WeScale and all-around expert in influencer marketing and eCommerce scaling, first reached out to Deividas in 2019 with some advice on scaling his business. 

And now, he’s back to talk about all things influencer marketing, how he got his start, eCommerce scaling, and more.

When Jure first got his start in digital marketing...

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Kris Sugatan and her right-hand Ad Buyer, Eimantas Spitrys, have a candid conversation around what it takes to become a really good Facebook Ad Buyer, how long it takes to master the game, what are the success factors that contribute to a successful account, and bust all the myths that are out there about Media Buying. 

When Sugatan was looking to hire a new Ad Buyer, we had around 35 applicants for that position. Eimantas stood out...

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     In this episode, Deividas has invited John Hagan, the Director of Growth at PURELEI, back on the show for his second visit on the Sugatan Effect Podcast. John has worked with brands that have over 100 employees and has helped to scale them over 8 figures.

     Deividas & John touch on their annoyances that the current pandemic is bringing to them. Luckily, they are both able to earn money working from home, but they’re stil...

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The Sugatan Effect podcast - the podcast where eCommerce marketers, advertisers & entrepreneurs meet and share the knowledge. 


Super relatable and personal podcast how Deividas & Kris are dealing during these uncertain times. Nearly all of the brands Sugatan is working with is now scaling, while the entire economy seems to be going south. How are they dealing with that? What kind of strategies work? 


Join them for a 50 minute...

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     The Sugatan Effect podcast - the podcast where eCommerce marketers, advertisers & entrepreneurs meet and share the knowledge. 

     In spirit of International Women’s Day, we have two lovely ladies in episode #25. This time Kris is hosting the podcast, starring a fellow team member, Erika.

     Erika was working a full-time job at a science lab, as a project manager when she applied as a personal assistant for Kris. She was ...

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The Sugatan Effect podcast - the podcast where eCommerce marketers, advertisers & entrepreneurs meet and share the knowledge. 

This time, Deividas & Arnas joined the forces, to try to uncover the secrets behind spending $80k a day. Not only that, they shared their story on how Arnas has come from not knowing anything about marketing, to being one of the best performers at the agency. During the podcast, he shared some great ...

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Once again, we had a chat and we share our increasing pains of growing the agency and challenges we're facing. We've discussed where we're getting our creative inspiration (which is not where you would expect) & updates on where the agency is going. 

If you want to learn in a very cosy environment - that's the episode you should be listening to. 

Enjoy it! 

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The Sugatan Effect podcast - the podcast where eCommerce marketers, advertisers & entrepreneurs meet and share the knowledge. 


Super short, yet super useful podcast episode. 


We talked everything related to the high-converting landing pages. Oliver was generous enough to share 5 top things he would change on any landing page and see an increase in conversion. At the same time, he shared the top mistakes entrepreneurs are making w...

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The Sugatan Effect podcast - the podcast where eCommerce marketers, advertisers & entrepreneurs meet and share the knowledge. 

I've been following Nick 2 years already and have seen his growth. Now he's on many podcasts and scaling the businesses. 

Instead of going on over media buying processes (which we touched only a little), our podcast took a completely different way - we mostly spoke about the challenge of being an ...

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The Sugatan Effect podcast - the podcast where eCommerce marketers, advertisers & entrepreneurs meet and share the knowledge. 


Joe is the person that many people to come to discuss things in regards to the ecommerce as a business. No fancy media buying strategies, no "hacks" or anything like that. With Joe you get the full picture. On this podcast we have talked about how has the entire ecommerce world has changed in the...

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The Sugatan Effect podcast - the podcast where eCommerce marketers, advertisers & entrepreneurs meet and share the knowledge. 


Chase & his team have managed to generate over $25M from email marketing in the past 18months! He's truly an expert in what he does and has a pretty good system, which he shared in this podcast. Listen to it and discover the 1st and 2nd most important flows you can have in your store, what's ...

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The Sugatan Effect podcast - the podcast where eCommerce marketers, advertisers & entrepreneurs meet and share the knowledge. 


Processes, processes and more processes... As we are scaling our agency to 75 people working here, we don't want to rely on the talent we're bringing it. Instead, Kris is working on systemizing our workflow and have it as seamless as possible. 


Enjoy the podcast! 


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The Sugatan Effect podcast - the podcast where eCommerce marketers, advertisers & entrepreneurs meet and share the knowledge. 


In my opinion, Pinterest is the most underutilized social media channel right now. Not many brands are looking into, they don't know how to do it and have many questions about it... However, if done correctly, Pinterest can generate as much as 7 figures in monthly revenue... 


That's why I've d...

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