The Supplement Shop

The Supplement Shop

The Supplement Shop Podcast dives into real conversations with supplement shop owners, top brand reps, industry experts, fitness media and more. Whether you’re running 1 small store or trying to scale a multi-location empire, you’ll get tactical strategies, behind-the-scenes playbooks, and unfiltered stories to help you dominate your market. Hosted by Brian Normand | Founder of BuildBetr → The all-in-one POS & growth system built for supplement stores.

Episodes

September 10, 2025 36 mins

Guest: Tyler Hall, Owner of Nutrition HQ Quincy

📍 Quincy, IL


Welcome to The Supplement Shop Podcast—the show that dives into real conversations with supplement shop owners, top brand reps, industry experts, fitness media and more. Whether you’re running 1 small store or trying to scale a multi-location empire, you’ll get tactical strategies, behind-the-scenes playbooks, and unfiltered stories to help you dominate your market.


In this...

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Guest: Julio Garcia, Owner of Downtown Sports Nutrition


Welcome to The Supplement Shop Podcast—the show that dives into real conversations with supplement shop owners, top brand reps, industry experts, fitness media and more. Whether you’re running 1 small store or trying to scale a multi-location empire, you’ll get tactical strategies, behind-the-scenes playbooks, and unfiltered stories to help you dominate your market.


In t...

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Guest: Allen Collins, Owner of Underground Nutrition & Hollow Labs.

📍 Location: New Jersey


Welcome to The Supplement Shop Podcast—the show that dives into real conversations with supplement shop owners, top brand reps, industry experts, fitness media and more. Whether you’re running 1 small store or trying to scale a multi-location empire, you’ll get tactical strategies, behind-the-scenes playbooks, and unfiltered stories to...

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Guest: Matthew Harris, Owner of Herc Supps


Welcome to The Supplement Shop Podcast—the show that dives into real conversations with supplement shop owners, top brand reps, industry experts, fitness media and more. Whether you’re running 1 small store or trying to scale a multi-location empire, you’ll get tactical strategies, behind-the-scenes playbooks, and unfiltered stories to help you dominate your market.


In this episode I sit dow...

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Guest: Ben Childers, Owner of Reformed Co. Marketing for the Supplement Industry.


Welcome to The Supplement Shop Podcast—the show that dives into real conversations with supplement shop owners, top brand reps, industry experts, fitness media and more. Whether you’re running 1 small store or trying to scale a multi-location empire, you’ll get tactical strategies, behind-the-scenes playbooks, and unfiltered stories to help you dominat...

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Guest: Alexander Trent Forian, Owner of Fitness City Supplements & Bull Nutrition.

🏆2018 Mr. Canada

🏅x3 Canadian Best Poser


Welcome to The Supplement Shop Podcast—the show that dives into real conversations with supplement shop owners, top brand reps, industry experts, fitness media and more. Whether you’re running 1 small store or trying to scale a multi-location empire, you’ll get tactical strategies, behind-the-scenes playboo...

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Guest: Casey Shelton, Owner of Total Nutrition


Welcome to The Supplement Shop Podcast—the show that dives into real conversations with supplement shop owners, top brand reps, industry experts, fitness media and more. Whether you’re running 1 small store or trying to scale a multi-location empire, you’ll get tactical strategies, behind-the-scenes playbooks, and unfiltered stories to help you dominate your market.


In this episode I sit...

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Guest: Alan Atchison, Owner of Alan's Muscle Mart


Welcome to The Supplement Shop Podcast—the show that dives into real conversations with supplement shop owners, top brand reps, industry experts, fitness media and more. Whether you’re running 1 small store or trying to scale a multi-location empire, you’ll get tactical strategies, behind-the-scenes playbooks, and unfiltered stories to help you dominate your market.


In this episode I ...

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Guest: Patrick Richardson, Owner of All Pro Nutrition & PureFactor Formulations.


Welcome to The Supplement Shop Podcast—the show that dives into real conversations with supplement shop owners, top brand reps, industry experts, fitness media and more. Whether you’re running 1 small store or trying to scale a multi-location empire, you’ll get tactical strategies, behind-the-scenes playbooks, and unfiltered stories to help you domi...

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Guest: Connor Wigren, Owner of Fitness Society Supplements & Fitness Society Studio

Topic: How to dominate your local market


Welcome to The Supplement Shop Podcast—the show that dives into real conversations with supplement shop owners, top brand reps, industry experts, fitness media and more. Whether you’re running 1 small store or trying to scale a multi-location empire, you’ll get tactical strategies, behind-the-scenes pla...

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Guest: James Stratman, Founder of Peak Nutrition & Modern Warrior.

Topic: Peptides & Supplement Stores


Welcome to The Supplement Shop Podcast—the show that dives into real conversations with supplement shop owners, top brand reps, industry experts, fitness media and more. Whether you’re running 1 small store or trying to scale a multi-location empire, you’ll get tactical strategies, behind-the-scenes playbooks, and unfilt...

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In this episode of The BuildBetr Podcast, I sit down with Kyle Brammer, President of AfterDark Supplements, to dive into the real story behind building a supplement brand. We talk about the challenges, the wins, and what it really takes to stand out in a competitive industry. If you’ve ever wondered what goes on behind the scenes of a successful supplement company, this episode is for you.


For more information on BuildBetr - Check u...

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In this episode of "The BuildBetr Podcast", I sit down with Terry Barga—owner of Nashville Fit Magazine and The Music City Fit Expo. We dive into how he’s building Nashville’s fitness empire, the lessons he’s learned from running multiple businesses, and his advice for entrepreneurs looking to make their mark.


If you’re serious about business growth and learning from the best, this one’s for you.


To learn more about...

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