In this episode of the Supply Chaney podcast, Nathan Chaney interviews Kara Brown, co-founder and CEO of Lead Coverage, a consultancy specializing in go-to-market strategies for the supply chain industry. Kara shares her journey from a marketing novice to a thought leader in intent data marketing, emphasizing the importance of understanding total addressable markets and the role of intent data in driving revenue. She discusses her commitment to empowering women in business and the lessons learned in entrepreneurship, including the distinction between being an individual contributor and a CEO.
Chapters
00:00 Introduction to Kara Brown and Lead Coverage
02:08 Kara's Journey into Marketing and Supply Chain
08:21 The Evolution of Marketing Strategies
14:40 Understanding Total Addressable Market (TAM)
20:42 The Importance of Intent Data in Marketing
26:50 Kara's Role in Intent Data Marketing
32:49 Empowering Women in Business
37:45 Lessons Learned in Entrepreneurship
Surgere is the official sponsor of The Supply Chaney Podcast for 2025. Surgere’s singular focus is building AI-powered, frictionless supply chains that result in real time, end-to-end visibility with 99.9% accuracy for partners and customers.
Popular Podcasts
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
My Favorite Murder with Karen Kilgariff and Georgia Hardstark
My Favorite Murder is a true crime comedy podcast hosted by Karen Kilgariff and Georgia Hardstark. Each week, Karen and Georgia share compelling true crimes and hometown stories from friends and listeners. Since MFM launched in January of 2016, Karen and Georgia have shared their lifelong interest in true crime and have covered stories of infamous serial killers like the Night Stalker, mysterious cold cases, captivating cults, incredible survivor stories and important events from history like the Tulsa race massacre of 1921. My Favorite Murder is part of the Exactly Right podcast network that provides a platform for bold, creative voices to bring to life provocative, entertaining and relatable stories for audiences everywhere. The Exactly Right roster of podcasts covers a variety of topics including historic true crime, comedic interviews and news, science, pop culture and more. Podcasts on the network include Buried Bones with Kate Winkler Dawson and Paul Holes, That's Messed Up: An SVU Podcast, This Podcast Will Kill You, Bananas and more.
The Joe Rogan Experience
The official podcast of comedian Joe Rogan.