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August 31, 2025 49 mins

Some use negative reinforcement and blaming techniques to try and drive sustainability and environmental awareness....Then there are those that make a difference. 

Meet Noah Sorin - Founder of Idori and a 2025 most influential CEO winner. 

Whether you live in the forest or a city, sustainability is something that affects all of us. Our energy consumption habits and attitudes toward waste determine the quality of the air that we breathe, and the quality of the food that we give to our children. It's up to all of us to do our part to help keep this planet healthy.

Noah and his team are on a mission to help all children understand and build a relationship with our environment. 

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