"Intranets aren't sexy". That's the word according to Amanda Stephenson, RSA's Manager of Communications. (And, it couldn't be more true). Yet, Amanda recently won a Gold Quill Award for rolling out an upgrade of an on-premises version of SharePoint to a cloud-based version. How on earth could she have managed that --- given that this kind of project is pretty much at the bottom of the list of projects that strategic communicators want to lead??
On this episode of The Swear Jar, Amanda shares with Elizabeth and me her inspiring story while highlighting practical and actionable lessons that all communications professional can learn from. Topics we touched upon include:
- How to establish intranet project goals
- How to choose metrics that ensure continued project support
- How to deal with "change fatigue"
- How to deal with resistance to the roll-out
- How to brand the roll-out so that cuts through the clutter
Episode Index
- Project goals and KPIs 2:00
- The organization context 7:00
- The roll-out and range of stakeholders 11:00
- Sources of resistance 15:10
- Some items of interest 20:50
- Key do's and don'ts 21:44
- Results 25:50
- Summary 28:55
- The Gold Quill 30:45
- What caught our attention 33:11
ABC Resources Highlighted in this Episode
Popular Podcasts
Las Culturistas with Matt Rogers and Bowen Yang
Ding dong! Join your culture consultants, Matt Rogers and Bowen Yang, on an unforgettable journey into the beating heart of CULTURE. Alongside sizzling special guests, they GET INTO the hottest pop-culture moments of the day and the formative cultural experiences that turned them into Culturistas. Produced by the Big Money Players Network and iHeartRadio.
Crime Junkie
Does hearing about a true crime case always leave you scouring the internet for the truth behind the story? Dive into your next mystery with Crime Junkie. Every Monday, join your host Ashley Flowers as she unravels all the details of infamous and underreported true crime cases with her best friend Brit Prawat. From cold cases to missing persons and heroes in our community who seek justice, Crime Junkie is your destination for theories and stories you won’t hear anywhere else. Whether you're a seasoned true crime enthusiast or new to the genre, you'll find yourself on the edge of your seat awaiting a new episode every Monday. If you can never get enough true crime... Congratulations, you’ve found your people. Follow to join a community of Crime Junkies! Crime Junkie is presented by audiochuck Media Company.
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.