In this episode of The SXS Guys Offroad Podcast, I talk with Lindsay Geiser of LG Creative Co who is the social media and marketing coordinator for some of the biggest names in UTV performance! We talk a little bit about her history as a Geiser family racer, how she got into social media, and what she's been up to with a number of these big brands. I hope that many of the small businesses looking to market themselves get some inspiration to simply start posting and get that ball rolling!
Rundown
0:00:00 - Introduction 0:08:33 - Marketing Calendars 0:10:35 - You Don't Need Big Production 0:18:15 - Physical Leads Social Connections 0:20:05 - Support Networking at Events 0:26:36 - Get Started 0:31:55 - Helicopters! 0:36:19 - YouTubers & Ambassadors 0:41:30 - Lindsay's UTVs 0:45:40 - Focus on the Consumer Spread 0:47:53 - Most Fun Type of Marketing 0:53:40 - Any Brand Can Market Themselves 0:58:55 - Looking Forward 1:00:30 - Wrap-Up
Applicable Links
Lindsay Geiser (Facebook) LG Creative Co (Facebook, Instagram) Geiser Brothers Racing Rigid Industries Evolution Powersports Jefferies Performance JL Audio Fox Shocks Dougan Racing Engines Sand Sports Super Show UTV Takeover Optic Helicopters 509 Dustin Jones (Facebook, Instagram)
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