In this episode of The SXS Guys Offroad Podcast, I talk with Alex Striler who has grown up in the business side of athlete, team, and brand sponsorships. With two best-selling books on the topic of marketing yourself for sponsorships, he is now progressing into the Motorsports Summit. This online meeting is a collection of A-list industry experts and brands that sponsor, help sponsored athletes, or produce events and services to help you succeed as a racer or a brand ambassador. There's a ton of great information in this episode, but it all is a tease to the wealth of experience-driven information you can by Signing Up to participate in the summit yourself! If you do purchase tickets, use promo code "BIGZ30" for 30% off your admission!!!
The Motorsports Summit (affiliate link)
30% Off Promo Code: BIGZ30
Rundown
0:00:00 - Introduction 0:06:18 - How Racing Changed 0:09:11 - New Youth Racer Experience 0:15:01 - How Asphalt Differs from Offroad 0:20:39 - Authentic Extroverts Needed 0:26:07 - Creating Value for Sponsors 0:31:07 - Tangible Assets vs. Intangibles 0:33:50 - Approaching Sponsorship 0:38:40 - Meet The Sponsors 0:41:24 - The Motorsports Summit 0:45:28 - The Role of eSports 0:54:58 - Always Be Creating Content 1:01:44 - Extend Into More 1:06:41 - Network Outside Business Hours 1:12:12 - Use Our Discount Code! 1:15:47 - Auxilary Lessons 1:19:15 - Looking Forward 1:21:38 - Wrap-Up
Applicable Links
Alex Striler (Facebook, Instagram) Motorsports Summit 2022 Use promo code "BIGZ30" for 30% off! Meet The Sponsors X Play Nation Book (Amazon) Motorsports Marketing and Sponsorships Book (Amazon) Championship Off-Road Racing Performance Racing Industry (PRI) Lucas Offroad Racing (RIP) The Dirt Life Show (George Hammel Episodes 21, 32, and 45) Episode 77: Lindsay Geiser Monster Energy (Tour Water via Reddit) Megan Meyers Racing Dave Cole's VR Sneak Peek (Facebook) Jim Beaver iRacing eNASCAR Dirt Racing Game Ford's Jim Farley's Drive Podcast (Spotify) Blake Wilkey (Instagram) Califonia 300 Desert Race
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