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June 9, 2022 85 mins

In this episode of The SXS Guys Offroad Podcast, I talk with Alex Striler who has grown up in the business side of athlete, team, and brand sponsorships. With two best-selling books on the topic of marketing yourself for sponsorships, he is now progressing into the Motorsports Summit. This online meeting is a collection of A-list industry experts and brands that sponsor, help sponsored athletes, or produce events and services to help you succeed as a racer or a brand ambassador. There's a ton of great information in this episode, but it all is a tease to the wealth of experience-driven information you can by Signing Up to participate in the summit yourself! If you do purchase tickets, use promo code "BIGZ30" for 30% off your admission!!!

The Motorsports Summit (affiliate link)

30% Off Promo Code: BIGZ30

Short link: sxsguys.link/episode78

Rundown

0:00:00 - Introduction 0:06:18 - How Racing Changed 0:09:11 - New Youth Racer Experience 0:15:01 - How Asphalt Differs from Offroad 0:20:39 - Authentic Extroverts Needed 0:26:07 - Creating Value for Sponsors 0:31:07 - Tangible Assets vs. Intangibles 0:33:50 - Approaching Sponsorship 0:38:40 - Meet The Sponsors 0:41:24 - The Motorsports Summit 0:45:28 - The Role of eSports 0:54:58 - Always Be Creating Content 1:01:44 - Extend Into More 1:06:41 - Network Outside Business Hours 1:12:12 - Use Our Discount Code! 1:15:47 - Auxilary Lessons 1:19:15 - Looking Forward 1:21:38 - Wrap-Up

Alex Striler (Facebook, Instagram) Motorsports Summit 2022 Use promo code "BIGZ30" for 30% off! Meet The Sponsors X Play Nation Book (Amazon) Motorsports Marketing and Sponsorships Book (Amazon) Championship Off-Road Racing Performance Racing Industry (PRI) Lucas Offroad Racing (RIP) The Dirt Life Show (George Hammel Episodes 21, 32, and 45) Episode 77: Lindsay Geiser Monster Energy (Tour W


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