The hunting and angling industry is a wild ride these days. New brands, new voices, and new ideas are elbowing their way toward the forefront of consumers’ hearts and minds. The first step in taking advantage of all the opportunities this new era provides? Take a step back and truly understand the current size and state of our industry. And know the specific reasons for any and all shifts, good or otherwise. Is our hunting audience shrinking while our angler audience is skyrocketing? Who are some new audiences we can talk to so we can grow our reach and revenue streams? We sit down with Matt Evans, 30-year consumer and product researcher inside the outdoor industry, to lay it all for us in crayon-simple terms.
Matt Evans is a professional market researcher who has over 30 years of experience focusing on retail and market environments. He specializes in outdoor, athletic apparel and footwear markets and has worked for major brands such as Pearl Izumi, Descente Athletic and Crocs.
*All research data referenced is in the public domain and not proprietary to any one brand. For obvious legal and confidential reasons.
Why are we doing this whole Tailgate Podcast thing? Learn more at thetailgatepodcast.com
Popular Podcasts
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Special Summer Offer: Exclusively on Apple Podcasts, try our Dateline Premium subscription completely free for one month! With Dateline Premium, you get every episode ad-free plus exclusive bonus content.
The Breakfast Club
The World's Most Dangerous Morning Show, The Breakfast Club, With DJ Envy, Jess Hilarious, And Charlamagne Tha God!
Crime Junkie
Does hearing about a true crime case always leave you scouring the internet for the truth behind the story? Dive into your next mystery with Crime Junkie. Every Monday, join your host Ashley Flowers as she unravels all the details of infamous and underreported true crime cases with her best friend Brit Prawat. From cold cases to missing persons and heroes in our community who seek justice, Crime Junkie is your destination for theories and stories you won’t hear anywhere else. Whether you're a seasoned true crime enthusiast or new to the genre, you'll find yourself on the edge of your seat awaiting a new episode every Monday. If you can never get enough true crime... Congratulations, you’ve found your people. Follow to join a community of Crime Junkies! Crime Junkie is presented by audiochuck Media Company.