Chances are that Tom Rosenbauer and his work at Orvis had a strong hand in shaping the angler and marketer you are today. His legendary 43-year career with Orvis touched on just about every inch of the brand. Tom is a school instructor, copywriter, public relations director, merchandise manager, and was editor of The Orvis News for 10 years. He is currently Marketing Director for Orvis Rod and Tackle. As merchandise manager, web merchandiser, and catalog director, the titles under his direction have won numerous Gold Medals in the Annual Catalog Age Awards.
We sit down to talk about how to get your audience to take your brand seriously, his successful podcast, the always-controversial topic of influencers and authenticity, and our mutual love of guides and independent fly shops.
Tom has ten fly fishing books in print, including The Orvis Fly-Fishing Guide, Reading Trout Streams, Prospecting for Trout, Casting Illusions, Fly-Fishing in America, Approach and Presentation, Trout Foods and Their Imitations, Nymphing Techniques, Leaders, Knots, and Tippets, The Orvis Guide to Dry-Fly Techniques, and The Orvis Fly-Tying Guide, which won a 2001 National Outdoor Book Award. He has also been published in Field & Stream, Outdoor Life, Catalog Age, Fly Fisherman, Gray’s Sporting Journal, Sporting Classics, Fly Rod & Reel, Audubon, and others. He lives in southern Vermont on the banks of his favorite trout stream.
If you’ve wondered how Orvis does it so well across every category, you don’t want to miss this episode.
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