Commercial Market Insights: Industrial Is What We Do

Jeff Hoffman, SIOR, CCIM | Cushman & Wakefield | The Boerke Co.

On this episode of The Take, host Tracy Johnson talks with Jeff Hoffman, Partner with Cushman & Wakefield | The Boerke Co. about his book, Industrial Is What we Do: Building Wisconsin’s Future on a Foundation of Industry. The book explores Wisconsin’s opportunity for success in manufacturing over the next decade as businesses face pressures around housing, automation, education, workforce, and infrastructure.  Jeff explains the inspiration for writing the book based on his career as an industrial real estate broker and an active board member with several organizations (including CARW) focused on policy matters. His comments underscore the importance of understanding broad issues facing Industry as Wisconsin leaders look to the future. Jeff speaks with CEOs and policy experts to share insights and draw conclusions about the path forward. He also discusses the intrigue of commercial real estate as a career choice. Proceeds from the book support the Waukesha County Technical College 2030 Scholarship Fund.

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