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October 2, 2025 27 mins

What happens when the referrals dry up?

When inbound slows down?

Most businesses stall out, not because they lack opportunity, but because they never audited the core of their client acquisition strategy.

In this episode, we walk through a 5-step audit that reveals why some companies scale effortlessly while others stay stuck. You’ll discover the hidden mistakes that sabotage growth and the exact checkpoints we use to create predictable client acquisition systems.

This is the same framework we’ve used to help businesses escape the rollercoaster of inconsistent leads and finally scale on demand. 

Press play and run this audit with us.


Chapter Markers:

  • [00:00] Referrals vs. predictable growth: why relying on chance keeps you stuck
  • [02:20] The 5-step client acquisition audit: an overview
  • [04:40] Step 1 & 2: Lead source clarity + defining your ideal client
  • [10:52] Step 3: Offer positioning—creating a no-brainer offer
  • [15:34] Step 4 & 5: Pipeline health + follow-up strategies to win lost deals
  • [26:41] The one area every team should fix first

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Download The Free Outbound Sales Playbook:

Master cold outreach, close more deals & drive revenue to your business using The Outbound Sales Playbook. Battle-tested on over 1,000+ businesses and proven with over 100M data-points, this Free E-book will give you the tools you need for predictability and scalability in your marketing and sales efforts. Disclaimer: Only download if you want more customers!

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About The Hosts:

  • Tim & Cindy Dodd are the Co-founders of PEMA.io, based out of Miami, FL. Connect with Tim and Cindy on LinkedIn and Instagram:

About PEMA.io:

PEMA.io is an Inc. 5000 Outbound Agency specializing in helping Marketing Agencie...

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