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April 17, 2025 12 mins

Ever feel like you nailed the sales call... but still got ghosted?

In this part 2 of the 5-part B2B Sales Training Series, we dissect the critical middle of every winning sales process. Whether you’re closing $50K contracts or $5M enterprise deals, these frameworks will show you how to lead powerful sales conversations, uncover what really matters to your prospects, and keep deals moving forward with confidence and clarity.

Key Points & Chapter Marker

00:00 – Introduction: Series Kickoff & Episode Overview

01:30 – Discovery Call Frameworks: “Problem Now” vs. “Where Now”

03:25 – Uncovering the Buying Process

04:51 – Pitching So They Sell Themselves

06:44 – Isolating & Handling the Real Objection

09:02 – Follow-Up That Doesn’t Feel Desperate


Missed Part 1? Start here »

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About The Hosts:

  • Tim & Cindy Dodd are the Co-founders of PEMA.io, based out of Miami, FL. Connect with Tim and Cindy on LinkedIn and Instagram:

About PEMA.io:

  • Need B2B Appointments or want to grow your authority on LinkedIn? Learn more about our services here: https://www.pema.io/discover


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