What does it take to build a business that not only thrives today but stands the test of time?
In this episode, Julie Rotuno, CEO of Mid Atlantic Packaging, reveals what it’s like to carry forward a 44-year family legacy.
From painting office walls to leading a multimillion-dollar company, Julie shares her unfiltered journey of proving herself, sustaining culture, and innovating in a shifting market. She opens up about the pressure of being second-generation and how mentorship prepared her for leadership.
This episode is a masterclass in resilience, adaptability, and building a business that lasts for generations.
Chapter Markers:
- [02:07] Julie’s first steps in the family business
- [05:21] Learning every department from the ground up
- [07:57] Culture and values that drive long-term success
- [15:56] Major market shifts and how to adapt
- [21:06] Overcoming the pressure of being second-generation
- [26:45] Packaging as a branding tool, not just a necessity
- [29:31] Julie’s advice on building a lasting business
Connect with Julie:
Website: www.midatlanticpackaging.com
LinkedIn:https://www.linkedin.com/company/midatlantic-packaging/
Instagram: https://www.instagram.com/midatlanticpackaging/
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About The Hosts:
- Tim & Cindy Dodd are the Co-founders of PEMA.io, based out of Miami, FL. Connect with Tim and Cindy on LinkedIn and Instagram:
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