What does it take to build an agency that lands global brands like Adidas, Audi, and H&M?
In this episode, we sit down with Steve Rock, Partner & Creative Director at Good Kids, to uncover the mindset and strategies that fueled his agency’s growth from scrappy beginnings to global recognition.
Steve reveals why clarity always beats cleverness, how to find the right balance between chaos and growth, and why relationships still drive the biggest wins in business.
From building with “reckless abandon” to shaping unforgettable brand experiences, Steve shares the hard-earned lessons that every entrepreneur and marketer needs to hear.
If you’ve ever wondered how top agencies cut through the noise, scale sustainably, and build client rosters filled with household names, this episode is your roadmap.
Chapter Markers:
[00:00] Clarity beats cleverness in business
[02:13] Scaling responsibly vs. growing at all costs
[07:54] From scrappy beginnings to global clients
[14:25] The power of content & clarity in messaging
[23:33] Positioning your brand with emotion
[33:13] Why community and relationships drive success
[36:20] What’s next for Good Kids
Connect with Steve: https://www.linkedin.com/in/itssteverock/
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