What if you could create an experience so powerful that it leaves your audience craving more, sparking emotion and forging a deep connection with your brand?
In today’s episode, Pauline Oudin, CEO of Gradient, the creative mastermind behind immersive brand experiences for giants like Cartier, Prada, and Dom Perignon. Pauline shares her expertise on creating “story-living” experiences that go beyond telling people who you are—these experiences make people FEEL who you are.
[00:00] Creating Experiences that Drive Emotion and Connection
[02:21] Experiential Marketing Explained
[06:37] The IMPACT Model: A Framework for Memorable Experiences
[13:40] Making Experiential Marketing Work for Small Businesses
[23:19] Tracking Success and the Role of Data in Experiential Marketing
Connect with Pauline:
Website: https://www.gradientexperience.com/
Instagram: @gradientexperience
LinkedIn: https://www.linkedin.com/in/paulineoudin
Special Resource: Pauline’s whitepaper dives deeper into the IMPACT Model and offers guidance on creating unforgettable, high-ROI experiences for your brand. Check it out here: WHITEPAPER
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About The Hosts:
- Tim & Cindy Dodd are the Co-founders of PEMA.io, based out of Miami, FL. Connect with Tim and Cindy on LinkedIn and Instagram:
About PEMA.io:
PEMA.io is an Inc. 5000 Outbound Agency specializing in helping Marketing Agencies scale with pay-for-performance lead generation. Need more sales meetings? Learn more and schedule a call here: https://pema.agency
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