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October 16, 2025 32 mins

Think you need three, five, or even ten calls to close a B2B deal?

Think again.

In this episode, we’re shattering one of the biggest myths in sales and showing you exactly how to position your offer so a CMO at a 500-employee company can say “yes” on the spot. From mindset shifts to call structure, you’ll discover the exact framework we use to close enterprise and mid-market deals in just one conversation.

Whether you’re tired of proposals sitting in inboxes or you’re looking to speed up your sales cycle, this conversation will give you a clear path to faster, more predictable wins.

Chapter Markers:

  • [00:53] Why long sales cycles are slowing you down
  • [03:09] Positioning your offer for one-call closes
  • [06:40] Accepting your service as a commodity
  • [13:34] Structuring the call: from problem to solution
  • [25:52] Making the next step so simple they can’t say no

RESOURCES BELOW!

Download The Free Outbound Sales Playbook:

  • Master cold outreach, close more deals & drive revenue to your business using The Outbound Sales Playbook. Battle-tested on over 1,000+ businesses and proven with over 100M data-points.

Join The Takeover Community:

  • Sign up for The Takeover newsletter and get the latest marketing tips, sales strategies, and business insights delivered straight to your inbox. Join a community of entrepreneurs & high-performers dominating all areas of Sales & Marketing. Sign up for the newsletter.

About The Hosts:

  • Tim & Cindy Dodd are the Co-founders of PEMA.io, based out of Miami, FL. Connect with Tim and Cindy on LinkedIn and Instagram:

About PEMA.io:

  • Need B2B Appointments or want to grow your authority on LinkedIn? Learn more about our services here: https://www.pema.io/discover


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