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September 4, 2025 37 mins

We’re back. Season 2 of The Takeover kicks off with a conversation that’s been years in the making.

Ever looked back at your own beliefs and thought, “How did I even believe that?” That’s the power of growth. In this episode, we take you behind the curtain on the philosophies we once held onto tightly… but no longer believe.

From offers vs. sales skills, to when and how to niche, to the role of technology in every business today, we unpack the very shifts that changed the trajectory of our company and our thinking.

We’re challenging you to re-examine the beliefs you’ve been carrying. Are they still serving you, or is it time to evolve?

Chapter Markers:

 [00:00] Why evolving your philosophies fuels growth
 [05:53] Philosophy #1: A good offer beats great sales skills
 [16:27] Philosophy #2: When, why, and how to niche
 [26:16] Philosophy #3: Every business must become tech-enabled
 [33:25] Season 2 kickoff: what’s coming next

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About The Hosts:

  • Tim & Cindy Dodd are the Co-founders of PEMA.io, based out of Miami, FL. Connect with Tim and Cindy on LinkedIn and Instagram:

About PEMA.io:

  • Need B2B Appointments or want to grow your authority on LinkedIn? Learn more about our services here: https://www.pema.io/discover


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