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October 30, 2025 17 mins

Most deals aren’t lost in the close, they’re lost in the first seven seconds.

In this sales mastery episode, we break down what really separates top closers from everyone else. From mastering frame control to showing up as the authority in every call, you’ll learn the psychology of instant credibility and how to win trust before you even pitch.

These first moments decide everything. You’ll discover exactly what to say, how to say it, and how to bring the energy that commands respect and closes deals.

If you’ve ever walked off a call thinking, “That went great,” only to get ghosted… this is why. Let’s fix it.

Lock in.


In this episode, you’ll learn:

[00:00] Why most deals are lost in the first 7 seconds
[01:42] Frame Control 101
[06:17] The Secret Behind Authority
[10:49] Weak Openers That Kill Deals Instantly
[15:26] How to Reset the Frame with New Stakeholders
[20:55] The Authority Probe: The Fastest Way to Lead a Call

Want more sales mastery tools & help? Watch Full Tutorials on Tim’s YouTube Channel: https://www.youtube.com/@TimIsSocial 


RESOURCES BELOW!

Download The Free Outbound Sales Playbook:

  • Master cold outreach, close more deals & drive revenue to your business using The Outbound Sales Playbook. Battle-tested on over 1,000+ businesses and proven with over 100M data-points.

Join The Takeover Community:

  • Sign up for The Takeover newsletter and get the latest marketing tips, sales strategies, and business insights delivered straight to your inbox. Join a community of entrepreneurs & high-performers dominating all areas of Sales & Marketing. Sign up for the newsletter.

About The Hosts:

  • Tim & Cindy Dodd are the Co-founders of PEMA.io, based out of Miami, FL. Connect with Tim and Cindy on LinkedIn and Instagram:

About PEMA.io:

  • Need B2B Appointments or want to grow your authority on LinkedIn? Learn more about our services here: https://www.pema.io/discover


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