The Sales Hiring Playbook: How to Choose Between BDRs, SDRs, or Lead Gen Agencies

Do you have the right key players and partners in your corner to supercharge your sales & revenue? Find out whether a Business Development Rep (BDR), Sales Development Rep (SDR), or outsourced lead gen is the best move for your sales growth!

In this episode, we break down the key differences between these roles, the pros and cons of each approach, and how to determine the best sales strategy for your company. Whether you're looking to scale outbound prospecting, convert more inbound leads, or streamline your sales process, we’ll help you cut through the confusion and make an informed decision.

By the end of this episode, you'll have a clear framework to choose the right strategy and avoid costly mistakes.

Key Topics + Chapter Markers:

[00:00] Introduction – Why your sales structure matters
[00:54] What’s the difference between a BDR, SDR, and outsourced lead generation?
[02:50] The role of a Business Development Rep (BDR) – Pros & cons
[08:07] How a Sales Development Rep (SDR) improves inbound conversion
[14:55] Do you have enough inbound leads to justify hiring an SDR?
[18:04] Why outsourcing lead generation can be a game-changer
[26:54] Common pitfalls when hiring sales reps & how to avoid them
[31:09] What most businesses get wrong about sales hiring
[40:25] Which model is best for your business?

Download The Free Outbound Sales Playbook:

• Master cold outreach, close more deals & drive revenue to your business using The Outbound Sales Playbook. Battle-tested on over 1,000+ businesses and proven with over 100M data-points, this Free E-book will give you the tools you need for predictability and scalability in your marketing and sales efforts. Disclaimer: Only download if you want more customers!

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About The Hosts:

• Tim & Cindy Dodd are the Co-founders of PEMA.io, based out of Miami, FL. Connect with Tim and Cindy: Instagram

About PEMA.io:

• PEMA.io is a Inc 5000 Outbound Marketing Agency specializing in Enterprise Sales & Appointment Setting. With over 7-years and 1,000+ clients served in the industry, PEMA is the leading agency for cold outreach appointments & systems. Learn more about PEMA.io here: www.pema.io/discover