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February 20, 2025 21 mins

Do you know your company's Client Acquisition Cost (CAC)? If not, you’re likely making decisions in your marketing and sales efforts with incomplete data.

In this episode, we’re breaking down step-by-step how to calculate CAC, debunking common misconceptions, and explaining why understanding this number is CRITICAL to scaling your business profitably.

By the end of this episode, you’ll have a clear step-by-step guide to determine your CAC and make more data-driven decisions to scale your business effectively.

Episode Highlights

00:00 – Why the Most Profitable Companies Know Their CAC Inside and Out
01:50 – The Right vs. Wrong Way to Approach Your CAC Calculation
04:12 – How One Business Grew by 35% Year Over Year by Mastering CAC
08:04 – 5 Simple Steps to Calculate Your CAC
11:38 – Why You Need to Segment Your CAC by Lead Source
15:47 – How to Measure CAC Against Lifetime Value (LTV) for Maximum Profitability
19:22 – How to Optimize and Scale Based on Your CAC Data

Resources: 

Episode 71: Marketing For Dummies: The No-Nonsense Guide to Marketing Terms!

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  • Master cold outreach, close more deals & drive revenue to your business using The Outbound Sales Playbook. Battle-tested on over 1,000+ businesses and proven with over 100M data-points, this Free E-book will give you the tools you need for predictability and scalability in your marketing and sales efforts. Disclaimer: Only download if you want more customers!

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About The Hosts:

  • Tim & Cindy Dodd are the Co-founders of PEMA.io, based out of Miami, FL. Connect with Tim and Cindy: Instagram

About PEMA.io:

  • PEMA.io is a Inc 5000 Outbound Marketing Agency specializing in Enterprise Sales & Appointment Setting. With over 7-years and 1,000+ clients served in the industry, PEMA is the leading agency for cold outreach appointments & systems. Learn more about PEMA.io here: www.pema.io/discover
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