Funnel Hacking Hormozi: How His Book Funnel Prints Leads and How You Can Build Your Own

In this solo episode, I’m diving deep into Alex Hormozi’s powerful book funnel strategy and why it’s one of the smartest, most profitable lead-generation systems in the entrepreneurial world right now.

We’re not just admiring the funnel. We’re funnel hacking it. I break down every layer of Hormozi’s book marketing machine from his free book offer and value-packed nurture sequence to how he turns readers into high-ticket clients without ever “selling.”

If you’re an entrepreneur, coach, or expert with a book (or thinking of writing one), this episode will give you a clear roadmap for building your own authority funnel that grows your brand, generates leads, and drives conversions.

In this episode, you’ll learn:

• How Hormozi’s $100M Offers and $100M Leads books are designed to qualify clients
  
  
• Why giving your book away for free can lead to premium buyers
  
  
• The genius psychology behind his email follow-up and ecosystem content
  
  
• How to reverse-engineer your own book funnel even if you’re not Hormozi
  
  
• The 5 key pieces every lead-generating book funnel must include
  
  

Whether you’ve already published or are still planning your book, this is your behind-the-scenes look at building a book funnel that actually works in 2025.

📩 Ready to build a lead-generating book funnel of your own? DM me the word “FUNNEL” on Instagram or head to www.automaticauthority.com to book a free clarity call.