In this episode, Tarryn Reeves discusses the importance of finding and aligning your business voice with your marketing strategy. She emphasizes that a powerful voice is essential for effective communication and sales, and introduces the concept of the Voice Strategy Triad, which includes message, magnetism, and mechanics. Tarryn also provides practical prompts for entrepreneurs to clarify their message and avoid common pitfalls in their marketing efforts. Ultimately, she highlights the transformative power of writing a book as a means to solidify and amplify one's business voice.
Takeaways
- Your business voice is deeper than just tone and personality.
- A book crystallizes your voice and amplifies your brand.
- Clarity in your message is essential for scaling your business.
- Authenticity and vulnerability build trust with your audience.
- Your book serves as a marketing system, not just creative expression.
- Outsourcing your voice too early can mute your message.
- Simplicity in communication is powerful and effective.
- Targeting a specific audience creates stronger connections.
- You will never feel fully ready to write your book.
- Aligning your message, magnetism, and mechanics is key to success.
Chapters
00:00
The Power of Your Business Voice
03:28
Rebuilding Your Voice as a Business Strategy
06:23
Practical Steps to Define Your Voice
09:20
Common Mistakes to Avoid
10:19
Aligning Your Voice with Your Legacy
Connect with Tarryn
Popular Podcasts
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com
Are You A Charlotte?
In 1997, actress Kristin Davis’ life was forever changed when she took on the role of Charlotte York in Sex and the City. As we watched Carrie, Samantha, Miranda and Charlotte navigate relationships in NYC, the show helped push once unacceptable conversation topics out of the shadows and altered the narrative around women and sex. We all saw ourselves in them as they searched for fulfillment in life, sex and friendships. Now, Kristin Davis wants to connect with you, the fans, and share untold stories and all the behind the scenes. Together, with Kristin and special guests, what will begin with Sex and the City will evolve into talks about themes that are still so relevant today. "Are you a Charlotte?" is much more than just rewatching this beloved show, it brings the past and the present together as we talk with heart, humor and of course some optimism.
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.