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October 15, 2025 40 mins

What does it take to build a $200 million brand from scratch and sell it to one of the largest food companies in the world?

If you're dreaming of launching your own product or scaling a business—especially in the food industry—this episode is a goldmine. Morgan Zanotti’s journey from a yoga-loving 20-something to co-founder of Primal Kitchen (acquired by Kraft Heinz) is filled with unfiltered lessons on entrepreneurship, team-building, pricing strategies, and trusting your gut, even when the odds seem impossible.

  • Discover how Morgan built a breakout brand with no outside funding and turned one product into a multi-category empire.
  • Learn real-world tactics for product creation, pricing, hiring, and launching into retail and Amazon—all from someone who did it.
  • Get an honest look at balancing motherhood, marriage, and business—and the mindset shifts that made it all possible.

Hit play to hear how Morgan turned scrappy beginnings into a $200M exit—and what advice she’d give her younger self if she had to start over today.

Follow and connect with Morgan Zanotti on Social Media!

http://instagram.com/morganzanotti

https://www.instagram.com/drinkwaay/

http://tiktok.com/@morganzanotti

Follow me on Social Media:

https://www.instagram.com/officialterryknight

https://www.tiktok.com/@terryknight

https://twitter.com/terry_knight_

https://www.youtube.com/@officialterryknight

 

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