For most, golf is a passion, but for many others, it’s also a business. The golf industry is both large and diverse, ranging from tour professionals and media companies to travel and retail equipment sales.
So how does the game stack up in the world of sports business and what are the similarities — and differences — to other sports? Sports business expert and journalist Richard Gillis has a duel interest in golf, both as a lifelong player and having covered the game professionally.
His takes on LIV, the media environment, the long-term viability of TV as a financial support and much more are intelligent and thought provoking — whether you are in the golf business or not.
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