Mastering Modern PPC with Lisa Raehsler of Big Click Co
On this episode of The Thoughtful Entrepreneur, host Josh Elledge speaks with Lisa Raehsler, Founder and CEO of Big Click Co, about how businesses can stay competitive in the fast-evolving world of pay-per-click (PPC) advertising. Lisa shares expert insights on AI-powered campaign management, platform diversification, and why creativity and strategic oversight matter more than ever. Whether you're a digital marketing professional or business owner, Lisa breaks down what it takes to succeed with paid media in 2024 and beyond.
Why PPC Success Now Requires Both Automation and Strategy
PPC is no longer just about bidding on keywords—it’s about understanding how automation, AI, and data privacy changes impact campaign outcomes. Lisa explains how platforms like Google and Meta are using AI to automate nearly every aspect of campaign delivery, from bidding to ad creation. While this creates efficiency, it also introduces risks like loss of control and black-box decision-making, which is why marketers must remain hands-on and analytical when reviewing performance data.
Lisa also highlights the growing importance of creative and cross-platform strategy. As AI handles more of the technical execution, your competitive edge now lies in compelling visuals, differentiated messaging, and platform-specific strategies. From B2B success on LinkedIn to branding on YouTube and connected TV, Lisa encourages advertisers to diversify spend and lean into where their audience is most engaged.
For businesses wondering when to hire a PPC agency, Lisa advises a minimum monthly ad spend of $2,000 and a strategic growth mindset. Agencies like Big Click Co offer value when you’re ready to scale, need access to advanced features, or want creative approaches in complex or “unsexy” industries. Lisa’s advice is clear: stay curious, test constantly, and align automation with strong brand strategy.
About Lisa Raehsler
Lisa Raehsler is the Founder and CEO of Big Click Co. With decades of experience in digital advertising, Lisa is a nationally recognized PPC expert who helps businesses grow through strategic, data-driven paid media campaigns across Google, Meta, LinkedIn, and beyond.
About Big Click Co
Big Click Co is a performance-driven PPC consultancy focused on helping businesses maximize ROI across modern advertising platforms. The firm specializes in campaign strategy, automation oversight, and creative testing for growth-minded clients.
Links Mentioned in this Episode:
Episode Highlights:
- What’s changed in PPC for 2024
- How AI is impacting Google and Meta ad campaigns
- Why creative and cross-platform strategy are key
- When to hire a PPC agency and how to know you’re ready
- How to succeed with LinkedIn, YouTube, and CTV ads
Conclusion
PPC in 2024 demands more than just technical skills—it requires strategy, creativity, and adaptability. Lisa Raehsler shows us that by balancing automation with oversight and leaning into what makes your brand unique, paid media can become a powerful engine for growth. If you’re ready to level up your advertising, now’s the time to take a smarter, more strategic approach.
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