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February 24, 2025 48 mins

In this episode, I sit down with Steven Werley, a sales expert, entrepreneur, and endurance athlete with a background in both marketing and military service. We dive into why pushing yourself to do hard things—whether in sports, business, or sales—builds resilience and long-term success.

Steven shares his insights on the role of AI in sales, explaining that AI isn’t here to replace salespeople but to help them perform better. By automating follow-ups, streamlining call reviews, and taking over tedious CRM tasks, AI allows sales teams to focus on high-value interactions. We also discuss his latest project—a new podcast where he builds AI tools for businesses live on air.

  • Sales is about helping, not just closing. The best salespeople focus on real conversations and problem-solving, not just pushing a pitch.
  • AI is a game-changer, but not a replacement. AI can handle time-consuming tasks like tracking call insights, drafting follow-up emails, and managing CRM updates—freeing up salespeople to focus on selling.
  • Efficiency + effectiveness = better sales. Companies that embrace AI-driven insights can improve both their processes and performance, helping teams work smarter.

Sales is human-first. AI can enhance the process, but people still buy from people.
The best sales reps embrace AI. Those who adapt and leverage AI will gain an edge over the competition.
Doing hard things prepares you for success. Whether it’s endurance sports, military service, or pushing through tough sales cycles, resilience is key.

🔗 Connect with Steven:
👉 LinkedIn | Facebook

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