August 26, 2025 • 29 mins
Ever wondered why your beautiful Instagram posts aren't converting to bookings? The answer might lie in who you're actually talking to.
Dusty from Poppy Lane Floral Designs joins host Marco Buenrostro to reveal how she transformed her social media strategy after a brutal wake-up call: she was creating content for DIY brides who would never hire her. This simple realization helped her grow from 500 followers to nearly 2,000 qualified prospects and complete 81 weddings in less than two years - all starting as a "zero money startup."
Through candid conversation, Dusty unpacks the psychology behind effective wedding industry content creation. She explains her five-pillar content strategy that maintains focus without confusing potential clients, the optimal posting schedule (with hard data showing how just three days offline cut her reach in half), and the subtle engagement techniques that turn venue tags into booking inquiries.
What sets this episode apart is the tactical specificity - from exactly what time to post (8:00-8:45am) to how collaborative reels can multiply your views twentyfold. You'll learn why commenting on venue posts creates a pipeline of inquiries, how to handle potential clients who follow you, and the surprising reason you shouldn't post your weekend adventures alongside your business content.
For wedding professionals tired of social media that doesn't convert, this episode delivers a masterclass in strategic digital marketing that focuses on quality over quantity. The insights apply whether you're a seasoned vendor or just starting your wedding business journey.
Ready to make your social media actually work for your wedding business? Grab your favorite drink and join us for this game-changing conversation.
If you enjoyed this episode, hit that subscribe button and drop us a review! We’d love to hear what you think!
Want us to chat with your favorite vendor? We’d love to! Shoot us an email at marco@tipsyguest.com and let us know who you want to hear from! Your top picks could be the stars of our next episode!
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:01):
Welcome to the Tipsy Guest Podcast.
I am your host, marcoBuenrostro, and every week I'm
here with the top industryexperts, amazing clients and all
my vendor BFFs to bring you thebest tips, advice and juicy
behind-the-scenes stories tomake wedding and event planning
a breeze.
So grab your favorite drink andlet's get this party started.
(00:26):
Hey guys, welcome back to theTipsy Guest.
I am Marco, your host, andtoday I have Dusty from Poppy
Lane Floral Designs with me.
Speaker 2 (00:35):
Hello hello, Hi.
I'm so excited to be here, Girl.
Speaker 1 (00:39):
I am excited.
We've been talking for monthsand months and months to get you
in here and I know you know wehave our busy seasons and I'm
finally able to have you as aguest.
Speaker 2 (00:53):
Yes, I'm so excited.
I know Spring was so busy.
I really think every time wetalked, I was like oh, now I'm
booked, now I'm booked, now I'mbooked, booked.
So I was like this summer,let's make it happen.
Speaker 1 (01:05):
So here we are yes, thank you so much for joining me
today.
And, guys, today we're going tobe talking about something
really, really cool, so ofcourse, you know we're going to
be talking flowers, becausethat's that's what you do, yes,
but I know you are an expert andI have to tell you I am
obsessed with your social mediagame.
Oh my God, it is on point.
Speaker 2 (01:27):
Thank you.
I worked really hard tofamiliarize myself with social
media, so thank you.
Speaker 1 (01:32):
Yeah, so that's what we're going to be talking about
today.
We are going to be discussingeverything social media, how to
make your Instagram feed lookamazing, how not to confuse
people with what you post, whento post, like all the cool stuff
.
You know and this is of course.
You know this.
This could be catered towardsour couples, but then also the
(01:53):
vendors you know our vendors outthere that listen to the show.
This is going to be a masterclass on what to do with your
social media to make sure thatyou're attracting the right
clients, right yes, exactly, Allright.
So first let's talk about yourbusiness.
Please tell our listeners whatyou do, how long you've been in
(02:14):
business.
We want to hear about yourcompany first.
Speaker 2 (02:17):
Okay, so I started my business in 2023.
I was working in corporateAmerica for construction
companies for 10 years and Ijust knew that I had a creative
side and I wanted to dosomething with it.
How much my business has grownin the past two years was
(02:38):
literally not even in the realmof my brain capacity.
I was thinking it was justgoing to kind of be a little
hobby job and when I firststarted out, I actually didn't
even want to do weddings.
I was like you know, I'll justmake like little flower
arrangements here and there forbaby showers or, you know,
valentine's Day, whatever.
And I was like I don't think Iwant to go into the wedding
(02:58):
industry.
It just seems really hard.
But I think that that wasprobably just my confidence.
Um, because I knew that there'sso, so many amazing floral
design companies in centralTexas and I think I was just a
little bit intimidated.
Um, and then a friend that was awedding planner took a chance
on me and asked me if I would beinterested in doing flowers for
(03:19):
one of her couples.
I said yes and after I pulledout of the venue that day, I was
like that's it.
Wedding industry is where Ibelong.
I'm like it is bougie, likepeople love everything pretty.
It is fun, it's like such a funworld to be in with all of the
vendors and the clients.
I was like that's it.
(03:39):
I'm not doing anything else,we're only doing weddings now.
So that's what we do two yearslater only weddings.
Um, I think to date, my lastwedding in the spring was number
81, um, since I started in 23.
So I felt like that was apretty big number, and then, of
course, I'll hit over 100 by theend of the year.
Speaker 1 (03:58):
So that is so cool.
Congratulations, thank youthank.
Speaker 2 (04:02):
So we specialize in bold, fun flowers.
I love color.
Obviously, I love a classicmoment too, but I always say,
like, white flowers don't haveto be boring.
So if you want that classicpalette, let's add some spice to
it.
Make it a little bit, you know,a little bit more than just
white and green and just makeeverything fun.
Speaker 1 (04:21):
I think that is part of the.
Whenever I go to your feed onyour Instagram, I think that is
exactly what's like speaking tome when I'm scrolling through
your stuff.
Yeah, the colors, likeeverything is so vibrant,
everything is so like beautifuland fun.
I mean I guess the key wordright there is fun.
Yeah, so I mean we love ourmodern couples.
(04:43):
You know somebody that wants totake a risk and showcase a pop
of color and that goes so.
You know, like the classicstyle.
I mean, of course, classic isvery elegant, it's beautiful.
Speaker 2 (04:53):
Stunning.
Speaker 1 (04:54):
But I always love when couples have fun with their
flowers, with decor in general,with the color palettes they
select for their weddings.
Speaker 2 (05:02):
It's so cool, I absolutely love that, yes, and I
know um, color is it's reallytrending right now.
So that has really worked in myfavor on, you know, the message
that I was trying to put out inthe clients that I was trying
to attract, um, but I think it'sreally cool to try to maybe not
necessarily match the flowersall the way to the palette.
(05:26):
So, for instance, if they wantorange and pink, like let's
throw in maybe like a butteryellow or a coral, like let's
make it a little bit more thanjust orange and pink.
So that's my favorite part ofthe creativity process is kind
of opening the client's eyes tolike what the possibilities are
that go with the whole theme ofthe wedding.
Speaker 1 (05:46):
Absolutely love it and, oh my God, OK.
So I want you to tell ourlisteners where they can go see
all this stuff that we'retalking about.
Where can they find you onsocial media?
Speaker 2 (05:55):
I am on all social medias, primarily Instagram, and
my handle is hey Poppy LaneH-E-Y, like hey girl.
And then I'm also on FacebookPoppy Lane Floral Design, tiktok
.
Hey Poppy Lane Threads.
Hey Poppy Lane Threads is awild space for wedding vendors.
I don't know if y'all have beenthere before, but it can be a
(06:16):
little overwhelming, really.
Yes, all right, good to know.
Speaker 1 (06:23):
Honestly, I downloaded it when it first came
out, but then I was like Idon't need to be on all these
different things, you know,because whatever you post to
instagram automatically getsposted to to thread.
So I was like you know what?
I don't even need to go be inthere, I'm just gonna.
Whatever I post on instagram,it's gonna be over there for
whoever's following me there.
But yes, I'm like no.
Like right now, for example,like we're watching love island
and and I have a little groupchat, you know, with my Love
(06:46):
Island people and they alwayssend me threads about it.
And I'm like don't stop sendingme threads, just send me the
Instagram or the TikTok, like,like, just, you know whatever.
And they're like just downloadit again.
So I guess, now that you'resaying this, I guess it's my
sign to download it again.
Speaker 2 (06:59):
It gets very spicy over there.
Wedding vendors seem to be veryopinionated on threads.
I want to tell them like hey,you might want to calm it down a
little bit, because yourclients can see that when they
Google you.
But yeah, there's some opinionson threads.
Speaker 1 (07:15):
I'm going to download it again today.
Speaker 2 (07:17):
I'm sure your algorithm will be just like mine
and it's just going to be fullof wedding industry stuff.
Speaker 1 (07:22):
Which is good.
That's exactly what I need,absolutely.
Speaker 2 (07:25):
I'm like, well, let me go on threads and see what
the tea is today.
Speaker 1 (07:27):
Oh, my God Speaking of tea.
Let's get started with this.
I mean people, at least for me.
You know, with my photo boothbusiness, I get a lot of events
from Instagram.
I am very active.
I'm always posting about, youknow, the weddings that we do.
We do stories, we do reels, wedo posts Like.
We try to share everythingbecause that's what couples want
(07:48):
to see.
Speaker 2 (07:49):
They want to see real weddings.
Speaker 1 (07:50):
They want to see behind the scenes.
They want to see, like you know, what they can potentially get
if they hire us as well.
Right, so I want you to want tomake sure that your social
media game is always on point.
(08:11):
How did you get started withbeing so good, you know, on
doing that?
Speaker 2 (08:16):
well, I was.
I will say, um, I'm chronicallyonline.
I probably scroll too much, butI think that it came to a
benefit for me because I quicklyrecognized, when I decided
that's what I'm going to do,full steam ahead weddings and
events.
I was still working mycorporate job and I started this
(08:38):
company, zero Money Startup,and I had zero brand visibility.
The only people that knew aboutme were my family and none of
them were getting married.
So I was like OK, we have to dosomething quick.
What is an easy way I can startgetting my brand out there?
That doesn't cost anything, itonly cost my time.
And I knew that social media wasthe key on that TikTok
(09:03):
Instagram, like immediately.
Key on that TikTok Instagram,like immediately.
So I started kind ofresearching myself and the
algorithm is kind of foreverchanging what, what they push
out, you know.
So I was really thinking.
I was like, okay, I'm going toneed to invest a little bit in
this because I really want tolearn it.
I don't want to just bethrowing stuff out there and
(09:24):
hoping that it lands.
I want to know that what I'mdoing in the time that I'm
investing on this, because ourtime is also an investment and I
was spending a ton of time onon working on my social media.
So I ended up joining um.
My business mentor has a socialmedia class it's called digital
profit Queens, and I joined theclass and immediately snap Like.
(09:51):
She viewed my Instagram and Iremember the following day she
was holding holding a class, alive class online, and I have
known this lady forever andshe's built multiple seven
figure businesses, so I knew Iwas in the right hands.
And she looked at my Instagramand she was like okay, I
(10:13):
normally wouldn't do this, but Iam going to call you out
because I know you want to movethis along quickly.
She was like the first thing Isee is the first mistake you're
making.
And I was like what is that?
And she said you're postingtips and tricks for DIY brides.
She said are you trying toattract a DIY bride?
I said well, no.
(10:33):
And she was like okay, soyou're posting, trying to get a
lot of clicks because you knowthat that's going to go a little
bit more viral, because peoplewant to learn how to do things
for free, but you're not goingafter a client.
Speaker 1 (10:47):
You're not going to get business from it Right.
Speaker 2 (10:49):
So she was like, why are we doing this?
Why are we wasting our timetalking to DIY clients?
You need to be positioningyourself to the client that you
want to see in your world.
And I was just like, oh, oh, mygosh, okay.
I was like, so do I deleteeverything and start over?
And she was like, no, just here, start with this.
(11:09):
And so she had like a little 30day, pretty much bootcamp, like
a 30 day bootcamp to follow, andthat was about a year and a
half ago.
So I started with that and whenI started with her I had like
about 500.
And when I started with her Ihad like about 500 followers, I
think, and that was probablymostly for me promoting it on my
personal pages, and then now Ihave right under 2000.
(11:30):
So I grew a lot and it's goodgrowth, it's actual clients,
it's vendor friends, it's notjust a bunch of people that are
right.
And I think that that's onething that people get really
caught up on is how many clicks,how many views, how many
followers do you have, whenreally that does not necessarily
(11:53):
matter, because you're onlytrying to reach your specific
client?
So if 200 people are viewing myreel and I book one wedding off
of that.
To me that's amazing.
Speaker 1 (12:09):
Oh yeah, for sure.
Speaker 2 (12:10):
So I think that that's one thing that you know.
When you start a social mediapage, you're like I need to get
to 10,000, or I need to do this,or I need to do that, and you
really don't.
You just need to have yourmessage out there that attracts
your clients.
Speaker 1 (12:22):
So what do you think is is?
I guess consistency isdefinitely something that you
have to be very aware of.
You know, to make sure that youdon't confuse people.
Yes, what are your thoughts onon on, I guess?
I guess at the beginning youused to do that.
Of course, you change your waysof posting, but what are your
thoughts on, for example,vendors that offer all kinds of
(12:44):
services?
Do you think they should havean account for each of the
services that they provide?
Let's say I'm just going to putan example out there let's say,
for example, you are a weddingplanner but you also offer I
don't know DJ services andbartending services and photo
services and, I don't know,rentals or whatever.
(13:06):
Should they have individualaccounts or should they just
start throwing everything in thesame one?
Would people get confused?
How would that work better?
Speaker 2 (13:16):
I think it is a little bit confusing when
businesses and companies have somany different things going on,
but I think that you can run itall under one account as long
as you're really sticking to aplan.
So, for instance, with mybusiness, poppy Lane, I have my
five content pillars that I talkabout.
(13:37):
So obviously we post aboutweddings that we've done at
venues and recap.
So recap is one of them.
One of them is bold and brightdesigns.
One of them is how to make themost and maximize your budget.
That's really important to meeducating the clients, you know,
(13:59):
on transition pieces and stufflike that.
So I have my five pillars setout.
I think, if a business isoffering multiple things under
one umbrella, to make each thinga pillar and maybe one week
talk about pillar one, the nextweek talk about pillar two.
Don't post about your photobooth in the morning and then
(14:20):
your DJ service in the afternoon.
It's just going to getcongested and you're not going
to be known for one thing.
You need to make sure thatyou're sticking long enough with
one item, that that's whatpeople are recognizing, before
you move on to the next.
Speaker 1 (14:34):
Okay, okay, I like that.
And then what do you, I guess?
Do you think posting once a dayis good, twice a day, like
what's the best time to post, Iguess, with the algorithm like
what works better for whenyou're trying to promote your
wedding business?
Speaker 2 (14:51):
I think that I've tried posting at different times
of day.
For me personally, if I make mypost in the morning, that stays
pretty consistent with views.
If I post really late at night,hardly any views.
Or in the middle of the daywhen people are working not
really On the weekends I'venoticed that my views are pretty
(15:12):
low.
So I just stay consistent.
I schedule all of my contentout, which is another hole,
another that's another hill thatwe'll climb on another day.
But I have mine set anywherefrom like 8am to 845.
And I kind of go like eight andthen Tuesday 815.
(15:33):
And just kind of keep it allright there.
I figure you know people get towork, they get settled in,
maybe scroll a little bit beforethey, before they get busy for
the day.
So that's what I like to do.
Definitely consistency.
If you are not showing up, youbasically just become irrelevant
.
Online posting one time a weekis not going to work.
I would say max or minimum four.
(15:56):
Okay, okay for sure, and Iactually just noticed over the
past weekend because I did notpost July 4th, 5th or 6th and my
reach went from 60,000 to29,000 in those three days.
Speaker 1 (16:09):
Wow.
Speaker 2 (16:10):
Yeah, so it was a significant drop.
I was like wow.
Speaker 1 (16:14):
Wow, wow, wow.
And how?
I guess, right now that youmentioned that you schedule your
post, do you?
I guess?
How?
How far in advance do youschedule?
Or?
Speaker 2 (16:24):
It just depends on how busy I am during wedding
season it can get a little.
You know I'm scheduling maybe acouple of days out.
Right now in the summer, I haveeverything prepared for this
whole month.
I haven't recorded everythingyet, but it's all there Now.
The only thing I will say aboutscheduling as a vendor
obviously, weekly we're gettingnew content, we're seeing new
(16:47):
things and I'm like, oh, I wantto post this one instead, so I
might go in and you'll see medouble post that day, ok yeah, I
was going to ask you if youever like you know you already
have your stuff scheduled, butthen you're like you know what I
want to post this other thing.
Yes, I will double post.
Or if I see something that Ifeel like I need to talk about
and I'm kind of a little bit ofa yapper, so I do a lot of
(17:08):
direct to camera talking videosIf I see something on threads
that I feel like I need to put,give my opinion on or something,
I will go ahead and make asecond video for that day and
talk about it.
I don't really see that that.
It doesn't mess anything up.
If anything, you know you'rejust adding more content to your
page for your clients, and Ithink that that's the most
(17:29):
important part is you have to beconsistent, stay relevant.
I believe it was the Knot cameout with like 2024 statistics
and they say that couples arelooking online, researching
wedding vendors for six to eighthours a week.
And so younger millennials, genZ, where are they looking?
(17:53):
They're not looking on Google,they're looking on social media.
So you need to stay consistent.
So you are constantly showingup on their feed.
So every day when they'regetting on and they're doing
their scrolling and they'relooking for you, you're there,
yeah, and then you just need tomake sure that through your
content like no trust.
So you want them to trust you,you want them to like you and
(18:16):
you need them to know you.
So anyone can post a picture ofa bouquet.
Flowers are beautiful, right,and of course pictures when I
post my wedding galleries, whenphotographers share them with me
, that goes over very well.
People love to see that.
But as a new client coming in,if everything is just there,
still photo, I think thisyounger group that we have
(18:38):
coming up getting married theywant to see like, who are you as
a person who's going to be withme at the wedding day and I
just made a post about that theother day Like a florist, for
instance, I'm there pretty muchall day long.
So they need to make sure thatwe kind of vibe, you know.
Speaker 1 (18:52):
Yeah, no for sure.
So do you think posting?
Of course, you knowbusiness-related stuff, which
would be the main thing, butthen should you also get
personal, um, you know, likewith day-to-day things that you
do.
Uh, what are your thoughts onthat?
Speaker 2 (19:11):
like just wedding vendors posting about their
personal stuff.
Personally, for me, I don'treally feel like that fits my
brand and what my contentpillars are, I will will do
behind the scenes or day in thelife content, but I do that on
my stories.
So sometimes on the weekends Iwill do starting at five o'clock
in the morning, like this is at5am, you're getting married at
(19:34):
five, this is what I'm doing,and then what am I doing at nine
?
What am I doing at 12?
All the way up to when we'reback at midnight cleaning up.
So I will do that, but Itypically only do that on
stories.
That's really pretty much theonly like live stuff that I do
and I think that, as far asposting that I'm going out with
(19:58):
my girlfriends to have anespresso martini, that's for my
personal page.
So that's just me personally.
Everybody, you know, has theirown thing, but that's how I feel
about it, okay, okay.
Speaker 1 (20:09):
All right, and then have you noticed that you get
more engagement, I guess, likeon a regular post, on a carousel
or a reel or a story Like whatdo you think works best?
Speaker 2 (20:21):
You know when you're trying to promote you as a
business.
For clients.
It's going to be reels, kind ofshowing installs or talking
about hot topics in the floralworld.
A lot of people, you know theterm repurpose is thrown around
so much in the floral world likehow can I repurpose my flowers
(20:43):
and whatever.
If I talk about something likethat, that's very relevant in
what people are wanting to know.
That's popular with clients,popular with my vendor, friend
community and networking wise.
I think it's more educationalcontent, like my carousels,
which is also super important.
So at the same time, when we arethinking about posting on
(21:05):
social media for our clients, wealso need to be engaging with
our friends on social media too.
Especially and this is what Iwas doing when I first started
and I think it worked reallywell for me is I knew the venues
I wanted to work at.
I wanted to work at Hotel Emma Iwanted to work at.
I wanted to work at Hotel Emma,I wanted to work at Kindle
Point in Burney and so I wouldgo and I would engage on their
(21:28):
stuff, because when clients arelooking at their page then they
see me on there and I know for afact it worked, because some of
my clients would tell me Iwould be like how did you hear
about me?
And they would be like, oh, Isaw you commenting, so I went
and looked at your page.
I was like, oh well, it'sworking.
So that part, I think, is alsoreally important and something
that I think people kind offorget about because it's all
(21:50):
directed to the clients.
But we also need to bemarketing ourselves to the rest
of the industry, because we allrefer each other and I mean I
personally.
I feel like my leads come fromInstagram and from referrals I
don't know about you.
Speaker 1 (22:01):
Yeah, no same thing.
It's always so interesting tolike right now that you
mentioned that you know with thedifferent venues, because it
yeah, that's how it works.
I work at Kendall candle pointall the time and it's so funny
because, like, for example, whenI do weddings there and we post
a story, you know that we'rethere at a wedding.
Then you know we tag the candlepoint yes, then they reshare
(22:21):
the story and then all of asudden I'm getting like new
follows from, like brides or youknow, from couples, and then I
go to their insta theirinstagram.
And then, yeah, they're engaged.
So they, you know, they saw meon the on the venues um story.
So now and then, yeah, they'reengaged.
So they, you know, they saw meon the on the venues um story.
So now and then I'm like, okay,just wait, just wait a day or
two and I'm going to get aninquiry from the person that
just followed me because theysaw me.
And it happens all the time,all the time.
Speaker 2 (22:45):
That is exactly how that works and I think it's so
beautiful.
I think another thing that wecan do is, you know, invite as a
collaborator, so I shoot a lotof my own content.
I have one girl that helps meall the time.
She shoots content for me whenwe're setting up.
Sometimes we're not shootingcontent of anything besides the
flowers and our setup, but I'll,you know, span of the venue and
(23:09):
put together a really prettyreel.
Ask the venue if they want tocollab on it.
Some do, some don't, which Iunderstand.
They have their own posting.
But those collab reels they canhelp both of us out so much.
Collab reels can have 20, 30,40,000 views where my just
regular posting, withoutcollabing with anybody, is 1,500
(23:30):
, 2,000.
So that's beautiful, especiallywhen we can work together on
social media?
Speaker 1 (23:35):
yeah, absolutely, I love that.
And then when you um, I guesswhat, right now, what you
mentioned, that you know likecommenting on people or venues,
or you know like tagging, uh,other vendors, what about
clients?
Do you think it's appropriate?
Let's say, for example, if youknow a new couple starts
following like the bridenormally it's the bride, you
(23:56):
know they go and follow you Doyou automatically follow them
back or do you not and you justgo like some of their posts?
How do you handle a new followfrom a potential client?
Speaker 2 (24:10):
I follow them back.
Speaker 1 (24:11):
Right away.
Speaker 2 (24:12):
And I engage with their content.
I'm like they followed me for areason.
Let me let them know that Iknow they're here and engage a
little bit.
I honestly still have someclients on my social media that
didn't even choose me.
They chose somebody else.
And then I see their weddingday and I'm like, hey girl, yeah
, that's how I get too.
(24:32):
I'm like, hey, girl, yeah,that's how I get to.
I forgot that it was yourwedding today.
I'm like, well, obviously youdidn't go with Poppy Lane, but
anyways, yes, I definitelyfollow back.
Let them know that I'm there.
I'm active on social media andI see that they're there and
they're welcome.
Speaker 1 (24:47):
Yeah, I love that.
I do the same thing Like themoment I get a follow from a,
from a potential client, Iautomatically the first thing I
go like is their engagementphoto.
Yes, that is the first one I golike and sometimes even comment
.
And then, yeah, just I don'tknow, either that same day I get
a DM or they know, you know,they go to my website, they fill
out an inquiry form and I'mlike OK, that name looks
(25:09):
familiar and yeah, I go on myInstagram and it's the same
person, so yeah, that's prettycool.
I love to stay active.
I mean people like to see realweddings.
Speaker 2 (25:18):
Yes.
Speaker 1 (25:18):
You know, like they want to see what you're up to.
They want to see, like you know, what kind of flowers people
are using.
They want, I mean, they wantinspiration and I feel like when
you're active, the way you areon social media, I think that
inspire, that.
That inspires people like youknow, potential clients, other
(25:40):
vendors, you know, becausesometimes us as vendors, you
know we can be very organizedwith certain things but then we
can be very unorganized withother things and I do honestly
feel like some vendors out therehave no clue how to run their
social media right.
It's so confusing sometimes andthen I guess, you know,
sometimes you have.
I mean, we as vendors, we talkto each other all the time,
either at events or on socialmedia, and sometimes I'm always
(26:05):
honest with people.
Speaker 2 (26:05):
I always ask.
Speaker 1 (26:06):
I'm like hey, I'm like, what kind of clients are
you trying to get?
And you know, they tell me.
And then I'm like, well, whyare you posting these other
things?
Like sometimes I see themposting like Funny memes and
just like stupid stuff and I'mlike You're not attracting the
client that you just told me youwant to attract.
Yeah, that's a hard.
(26:26):
No, yeah.
So I'm like you need to bebetter about posting and you
know, keeping your social mediaconsistent.
So everything that you've toldus today, I mean that is great,
great information.
Thank you.
I know a lot of our vendors outthere are going to be excited
that they get to hear all thesethings, because sometimes I I do
feel like vendors feel shy,that they feel embarrassed to to
(26:50):
ask another vendor tocollaborate on a post, or
sometimes they don't, or youknow what.
Something that annoys me somuch.
Now that we're talking, this isthe moment that I that I love
that we're gonna.
We're running out of time here,but I just want to put it out
there.
You know when, when a vent, notnecessarily a venue, but a
vendor in general, they tagalmost everyone in the wedding
(27:16):
except for us.
Oh no, yeah, I'm like at leastfor me with the photo booth
business.
I see them, they tag the DJ,the floral, the planner, the
venue, the decor people, butthen they leave the photo booth
out.
I'm like, hey, we were a bigpart of the night.
Speaker 2 (27:35):
Yeah, you're like hey , that photo that you took in my
photo booth.
You better tag me before youupload that Seriously.
Speaker 1 (27:41):
So I guess this is just a little you know tip for
our vendors out there.
If you're going to be taggingvendors, make sure you tag
everyone.
You know like we all work sohard for this wedding and let's
help each other you know, let'stag each other and make sure you
know that we show people thatwe were a team for this
(28:05):
particular wedding.
It's so annoying when theydon't do that.
Sometimes I just let it go, butsometimes I'm like no, like I
really want to be part of thispost because it was such a
beautiful wedding.
Speaker 2 (28:15):
It was.
So most of the time I don'tpersonally go tell them like hey
, tag me, but what I do?
Speaker 1 (28:21):
is like I go comment on the post and then like two
seconds later they tag yeah,no-transcript.
So just, you know, just alittle PSA for our vendors out
(28:42):
there.
Speaker 2 (28:43):
Yeah, super important and honestly it only helps.
It helps you, it helps yourfriend, it helps everybody
involved, so definitely a goodtip.
Speaker 1 (28:54):
All right, boo, so we are out of time.
Speaker 2 (28:55):
Thank you so much.
Speaker 1 (28:56):
All the information you gave us is incredibly
helpful.
Thank you, so thank you for youknow, for finally making it out
here and thank you for havingme, and I'm sure we'll have you
again at some point.
And I mean, I feel like I cantalk to you for hours and hours
and hours, and every time I talkto you I get some good scoop.
We gossip, we talk, we, youknow, it's just always so fun.
Speaker 2 (29:16):
Yes, for sure, I enjoyed being here and I would
love to come back.
Speaker 1 (29:19):
Awesome.
Thanks to our listeners andwe'll catch you next week.
Bye, thanks for listening tothe Tipsy Guest Podcast.
If you know someone who couldbenefit from these tips, spread
the love and share it with them.
Don Spread the love and shareit with them.
Don't forget to subscribe andleave a review.
Next round's on us, same time,same place.
Cheers.
(29:39):
This podcast is brought to youby MVP Photo Booth.
No-transcript.
Welcome to the Tipsy Guest Podcast.
I am your host, marcoBuenrostro, and every week I'm
here with the top industryexperts, amazing clients and all
my vendor BFFs to bring you thebest tips, advice and juicy
behind-the-scenes stories tomake wedding and event planning
a breeze.
So grab your favorite drink andlet's get this party started.
(00:26):
Hey guys, welcome back to theTipsy Guest.
I am Marco, your host, andtoday I have Dusty from Poppy
Lane Floral Designs with me.
Speaker 2 (00:35):
Hello hello, Hi.
I'm so excited to be here, Girl.
Speaker 1 (00:39):
I am excited.
We've been talking for monthsand months and months to get you
in here and I know you know wehave our busy seasons and I'm
finally able to have you as aguest.
Speaker 2 (00:53):
Yes, I'm so excited.
I know Spring was so busy.
I really think every time wetalked, I was like oh, now I'm
booked, now I'm booked, now I'mbooked, booked.
So I was like this summer,let's make it happen.
Speaker 1 (01:05):
So here we are yes, thank you so much for joining me
today.
And, guys, today we're going tobe talking about something
really, really cool, so ofcourse, you know we're going to
be talking flowers, becausethat's that's what you do, yes,
but I know you are an expert andI have to tell you I am
obsessed with your social mediagame.
Oh my God, it is on point.
Speaker 2 (01:27):
Thank you.
I worked really hard tofamiliarize myself with social
media, so thank you.
Speaker 1 (01:32):
Yeah, so that's what we're going to be talking about
today.
We are going to be discussingeverything social media, how to
make your Instagram feed lookamazing, how not to confuse
people with what you post, whento post, like all the cool stuff
.
You know and this is of course.
You know this.
This could be catered towardsour couples, but then also the
(01:53):
vendors you know our vendors outthere that listen to the show.
This is going to be a masterclass on what to do with your
social media to make sure thatyou're attracting the right
clients, right yes, exactly, Allright.
So first let's talk about yourbusiness.
Please tell our listeners whatyou do, how long you've been in
(02:14):
business.
We want to hear about yourcompany first.
Speaker 2 (02:17):
Okay, so I started my business in 2023.
I was working in corporateAmerica for construction
companies for 10 years and Ijust knew that I had a creative
side and I wanted to dosomething with it.
How much my business has grownin the past two years was
(02:38):
literally not even in the realmof my brain capacity.
I was thinking it was justgoing to kind of be a little
hobby job and when I firststarted out, I actually didn't
even want to do weddings.
I was like you know, I'll justmake like little flower
arrangements here and there forbaby showers or, you know,
valentine's Day, whatever.
And I was like I don't think Iwant to go into the wedding
(02:58):
industry.
It just seems really hard.
But I think that that wasprobably just my confidence.
Um, because I knew that there'sso, so many amazing floral
design companies in centralTexas and I think I was just a
little bit intimidated.
Um, and then a friend that was awedding planner took a chance
on me and asked me if I would beinterested in doing flowers for
(03:19):
one of her couples.
I said yes and after I pulledout of the venue that day, I was
like that's it.
Wedding industry is where Ibelong.
I'm like it is bougie, likepeople love everything pretty.
It is fun, it's like such a funworld to be in with all of the
vendors and the clients.
I was like that's it.
(03:39):
I'm not doing anything else,we're only doing weddings now.
So that's what we do two yearslater only weddings.
Um, I think to date, my lastwedding in the spring was number
81, um, since I started in 23.
So I felt like that was apretty big number, and then, of
course, I'll hit over 100 by theend of the year.
Speaker 1 (03:58):
So that is so cool.
Congratulations, thank youthank.
Speaker 2 (04:02):
So we specialize in bold, fun flowers.
I love color.
Obviously, I love a classicmoment too, but I always say,
like, white flowers don't haveto be boring.
So if you want that classicpalette, let's add some spice to
it.
Make it a little bit, you know,a little bit more than just
white and green and just makeeverything fun.
Speaker 1 (04:21):
I think that is part of the.
Whenever I go to your feed onyour Instagram, I think that is
exactly what's like speaking tome when I'm scrolling through
your stuff.
Yeah, the colors, likeeverything is so vibrant,
everything is so like beautifuland fun.
I mean I guess the key wordright there is fun.
Yeah, so I mean we love ourmodern couples.
(04:43):
You know somebody that wants totake a risk and showcase a pop
of color and that goes so.
You know, like the classicstyle.
I mean, of course, classic isvery elegant, it's beautiful.
Speaker 2 (04:53):
Stunning.
Speaker 1 (04:54):
But I always love when couples have fun with their
flowers, with decor in general,with the color palettes they
select for their weddings.
Speaker 2 (05:02):
It's so cool, I absolutely love that, yes, and I
know um, color is it's reallytrending right now.
So that has really worked in myfavor on, you know, the message
that I was trying to put out inthe clients that I was trying
to attract, um, but I think it'sreally cool to try to maybe not
necessarily match the flowersall the way to the palette.
(05:26):
So, for instance, if they wantorange and pink, like let's
throw in maybe like a butteryellow or a coral, like let's
make it a little bit more thanjust orange and pink.
So that's my favorite part ofthe creativity process is kind
of opening the client's eyes tolike what the possibilities are
that go with the whole theme ofthe wedding.
Speaker 1 (05:46):
Absolutely love it and, oh my God, OK.
So I want you to tell ourlisteners where they can go see
all this stuff that we'retalking about.
Where can they find you onsocial media?
Speaker 2 (05:55):
I am on all social medias, primarily Instagram, and
my handle is hey Poppy LaneH-E-Y, like hey girl.
And then I'm also on FacebookPoppy Lane Floral Design, tiktok
.
Hey Poppy Lane Threads.
Hey Poppy Lane Threads is awild space for wedding vendors.
I don't know if y'all have beenthere before, but it can be a
(06:16):
little overwhelming, really.
Yes, all right, good to know.
Speaker 1 (06:23):
Honestly, I downloaded it when it first came
out, but then I was like Idon't need to be on all these
different things, you know,because whatever you post to
instagram automatically getsposted to to thread.
So I was like you know what?
I don't even need to go be inthere, I'm just gonna.
Whatever I post on instagram,it's gonna be over there for
whoever's following me there.
But yes, I'm like no.
Like right now, for example,like we're watching love island
and and I have a little groupchat, you know, with my Love
(06:46):
Island people and they alwayssend me threads about it.
And I'm like don't stop sendingme threads, just send me the
Instagram or the TikTok, like,like, just, you know whatever.
And they're like just downloadit again.
So I guess, now that you'resaying this, I guess it's my
sign to download it again.
Speaker 2 (06:59):
It gets very spicy over there.
Wedding vendors seem to be veryopinionated on threads.
I want to tell them like hey,you might want to calm it down a
little bit, because yourclients can see that when they
Google you.
But yeah, there's some opinionson threads.
Speaker 1 (07:15):
I'm going to download it again today.
Speaker 2 (07:17):
I'm sure your algorithm will be just like mine
and it's just going to be fullof wedding industry stuff.
Speaker 1 (07:22):
Which is good.
That's exactly what I need,absolutely.
Speaker 2 (07:25):
I'm like, well, let me go on threads and see what
the tea is today.
Speaker 1 (07:27):
Oh, my God Speaking of tea.
Let's get started with this.
I mean people, at least for me.
You know, with my photo boothbusiness, I get a lot of events
from Instagram.
I am very active.
I'm always posting about, youknow, the weddings that we do.
We do stories, we do reels, wedo posts Like.
We try to share everythingbecause that's what couples want
(07:48):
to see.
Speaker 2 (07:49):
They want to see real weddings.
Speaker 1 (07:50):
They want to see behind the scenes.
They want to see, like you know, what they can potentially get
if they hire us as well.
Right, so I want you to want tomake sure that your social
media game is always on point.
(08:11):
How did you get started withbeing so good, you know, on
doing that?
Speaker 2 (08:16):
well, I was.
I will say, um, I'm chronicallyonline.
I probably scroll too much, butI think that it came to a
benefit for me because I quicklyrecognized, when I decided
that's what I'm going to do,full steam ahead weddings and
events.
I was still working mycorporate job and I started this
(08:38):
company, zero Money Startup,and I had zero brand visibility.
The only people that knew aboutme were my family and none of
them were getting married.
So I was like OK, we have to dosomething quick.
What is an easy way I can startgetting my brand out there?
That doesn't cost anything, itonly cost my time.
And I knew that social media wasthe key on that TikTok
(09:03):
Instagram, like immediately.
Key on that TikTok Instagram,like immediately.
So I started kind ofresearching myself and the
algorithm is kind of foreverchanging what, what they push
out, you know.
So I was really thinking.
I was like, okay, I'm going toneed to invest a little bit in
this because I really want tolearn it.
I don't want to just bethrowing stuff out there and
(09:24):
hoping that it lands.
I want to know that what I'mdoing in the time that I'm
investing on this, because ourtime is also an investment and I
was spending a ton of time onon working on my social media.
So I ended up joining um.
My business mentor has a socialmedia class it's called digital
profit Queens, and I joined theclass and immediately snap Like.
(09:51):
She viewed my Instagram and Iremember the following day she
was holding holding a class, alive class online, and I have
known this lady forever andshe's built multiple seven
figure businesses, so I knew Iwas in the right hands.
And she looked at my Instagramand she was like okay, I
(10:13):
normally wouldn't do this, but Iam going to call you out
because I know you want to movethis along quickly.
She was like the first thing Isee is the first mistake you're
making.
And I was like what is that?
And she said you're postingtips and tricks for DIY brides.
She said are you trying toattract a DIY bride?
I said well, no.
(10:33):
And she was like okay, soyou're posting, trying to get a
lot of clicks because you knowthat that's going to go a little
bit more viral, because peoplewant to learn how to do things
for free, but you're not goingafter a client.
Speaker 1 (10:47):
You're not going to get business from it Right.
Speaker 2 (10:49):
So she was like, why are we doing this?
Why are we wasting our timetalking to DIY clients?
You need to be positioningyourself to the client that you
want to see in your world.
And I was just like, oh, oh, mygosh, okay.
I was like, so do I deleteeverything and start over?
And she was like, no, just here, start with this.
(11:09):
And so she had like a little 30day, pretty much bootcamp, like
a 30 day bootcamp to follow, andthat was about a year and a
half ago.
So I started with that and whenI started with her I had like
about 500.
And when I started with her Ihad like about 500 followers, I
think, and that was probablymostly for me promoting it on my
personal pages, and then now Ihave right under 2000.
(11:30):
So I grew a lot and it's goodgrowth, it's actual clients,
it's vendor friends, it's notjust a bunch of people that are
right.
And I think that that's onething that people get really
caught up on is how many clicks,how many views, how many
followers do you have, whenreally that does not necessarily
(11:53):
matter, because you're onlytrying to reach your specific
client?
So if 200 people are viewing myreel and I book one wedding off
of that.
To me that's amazing.
Speaker 1 (12:09):
Oh yeah, for sure.
Speaker 2 (12:10):
So I think that that's one thing that you know.
When you start a social mediapage, you're like I need to get
to 10,000, or I need to do this,or I need to do that, and you
really don't.
You just need to have yourmessage out there that attracts
your clients.
Speaker 1 (12:22):
So what do you think is is?
I guess consistency isdefinitely something that you
have to be very aware of.
You know, to make sure that youdon't confuse people.
Yes, what are your thoughts onon on, I guess?
I guess at the beginning youused to do that.
Of course, you change your waysof posting, but what are your
thoughts on, for example,vendors that offer all kinds of
(12:44):
services?
Do you think they should havean account for each of the
services that they provide?
Let's say I'm just going to putan example out there let's say,
for example, you are a weddingplanner but you also offer I
don't know DJ services andbartending services and photo
services and, I don't know,rentals or whatever.
(13:06):
Should they have individualaccounts or should they just
start throwing everything in thesame one?
Would people get confused?
How would that work better?
Speaker 2 (13:16):
I think it is a little bit confusing when
businesses and companies have somany different things going on,
but I think that you can run itall under one account as long
as you're really sticking to aplan.
So, for instance, with mybusiness, poppy Lane, I have my
five content pillars that I talkabout.
(13:37):
So obviously we post aboutweddings that we've done at
venues and recap.
So recap is one of them.
One of them is bold and brightdesigns.
One of them is how to make themost and maximize your budget.
That's really important to meeducating the clients, you know,
(13:59):
on transition pieces and stufflike that.
So I have my five pillars setout.
I think, if a business isoffering multiple things under
one umbrella, to make each thinga pillar and maybe one week
talk about pillar one, the nextweek talk about pillar two.
Don't post about your photobooth in the morning and then
(14:20):
your DJ service in the afternoon.
It's just going to getcongested and you're not going
to be known for one thing.
You need to make sure thatyou're sticking long enough with
one item, that that's whatpeople are recognizing, before
you move on to the next.
Speaker 1 (14:34):
Okay, okay, I like that.
And then what do you, I guess?
Do you think posting once a dayis good, twice a day, like
what's the best time to post, Iguess, with the algorithm like
what works better for whenyou're trying to promote your
wedding business?
Speaker 2 (14:51):
I think that I've tried posting at different times
of day.
For me personally, if I make mypost in the morning, that stays
pretty consistent with views.
If I post really late at night,hardly any views.
Or in the middle of the daywhen people are working not
really On the weekends I'venoticed that my views are pretty
(15:12):
low.
So I just stay consistent.
I schedule all of my contentout, which is another hole,
another that's another hill thatwe'll climb on another day.
But I have mine set anywherefrom like 8am to 845.
And I kind of go like eight andthen Tuesday 815.
(15:33):
And just kind of keep it allright there.
I figure you know people get towork, they get settled in,
maybe scroll a little bit beforethey, before they get busy for
the day.
So that's what I like to do.
Definitely consistency.
If you are not showing up, youbasically just become irrelevant
.
Online posting one time a weekis not going to work.
I would say max or minimum four.
(15:56):
Okay, okay for sure, and Iactually just noticed over the
past weekend because I did notpost July 4th, 5th or 6th and my
reach went from 60,000 to29,000 in those three days.
Speaker 1 (16:09):
Wow.
Speaker 2 (16:10):
Yeah, so it was a significant drop.
I was like wow.
Speaker 1 (16:14):
Wow, wow, wow.
And how?
I guess, right now that youmentioned that you schedule your
post, do you?
I guess?
How?
How far in advance do youschedule?
Or?
Speaker 2 (16:24):
It just depends on how busy I am during wedding
season it can get a little.
You know I'm scheduling maybe acouple of days out.
Right now in the summer, I haveeverything prepared for this
whole month.
I haven't recorded everythingyet, but it's all there Now.
The only thing I will say aboutscheduling as a vendor
obviously, weekly we're gettingnew content, we're seeing new
(16:47):
things and I'm like, oh, I wantto post this one instead, so I
might go in and you'll see medouble post that day, ok yeah, I
was going to ask you if youever like you know you already
have your stuff scheduled, butthen you're like you know what I
want to post this other thing.
Yes, I will double post.
Or if I see something that Ifeel like I need to talk about
and I'm kind of a little bit ofa yapper, so I do a lot of
(17:08):
direct to camera talking videosIf I see something on threads
that I feel like I need to put,give my opinion on or something,
I will go ahead and make asecond video for that day and
talk about it.
I don't really see that that.
It doesn't mess anything up.
If anything, you know you'rejust adding more content to your
page for your clients, and Ithink that that's the most
(17:29):
important part is you have to beconsistent, stay relevant.
I believe it was the Knot cameout with like 2024 statistics
and they say that couples arelooking online, researching
wedding vendors for six to eighthours a week.
And so younger millennials, genZ, where are they looking?
(17:53):
They're not looking on Google,they're looking on social media.
So you need to stay consistent.
So you are constantly showingup on their feed.
So every day when they'regetting on and they're doing
their scrolling and they'relooking for you, you're there,
yeah, and then you just need tomake sure that through your
content like no trust.
So you want them to trust you,you want them to like you and
(18:16):
you need them to know you.
So anyone can post a picture ofa bouquet.
Flowers are beautiful, right,and of course pictures when I
post my wedding galleries, whenphotographers share them with me
, that goes over very well.
People love to see that.
But as a new client coming in,if everything is just there,
still photo, I think thisyounger group that we have
(18:38):
coming up getting married theywant to see like, who are you as
a person who's going to be withme at the wedding day and I
just made a post about that theother day Like a florist, for
instance, I'm there pretty muchall day long.
So they need to make sure thatwe kind of vibe, you know.
Speaker 1 (18:52):
Yeah, no for sure.
So do you think posting?
Of course, you knowbusiness-related stuff, which
would be the main thing, butthen should you also get
personal, um, you know, likewith day-to-day things that you
do.
Uh, what are your thoughts onthat?
Speaker 2 (19:11):
like just wedding vendors posting about their
personal stuff.
Personally, for me, I don'treally feel like that fits my
brand and what my contentpillars are, I will will do
behind the scenes or day in thelife content, but I do that on
my stories.
So sometimes on the weekends Iwill do starting at five o'clock
in the morning, like this is at5am, you're getting married at
(19:34):
five, this is what I'm doing,and then what am I doing at nine
?
What am I doing at 12?
All the way up to when we'reback at midnight cleaning up.
So I will do that, but Itypically only do that on
stories.
That's really pretty much theonly like live stuff that I do
and I think that, as far asposting that I'm going out with
(19:58):
my girlfriends to have anespresso martini, that's for my
personal page.
So that's just me personally.
Everybody, you know, has theirown thing, but that's how I feel
about it, okay, okay.
Speaker 1 (20:09):
All right, and then have you noticed that you get
more engagement, I guess, likeon a regular post, on a carousel
or a reel or a story Like whatdo you think works best?
Speaker 2 (20:21):
You know when you're trying to promote you as a
business.
For clients.
It's going to be reels, kind ofshowing installs or talking
about hot topics in the floralworld.
A lot of people, you know theterm repurpose is thrown around
so much in the floral world likehow can I repurpose my flowers
(20:43):
and whatever.
If I talk about something likethat, that's very relevant in
what people are wanting to know.
That's popular with clients,popular with my vendor, friend
community and networking wise.
I think it's more educationalcontent, like my carousels,
which is also super important.
So at the same time, when we arethinking about posting on
(21:05):
social media for our clients, wealso need to be engaging with
our friends on social media too.
Especially and this is what Iwas doing when I first started
and I think it worked reallywell for me is I knew the venues
I wanted to work at.
I wanted to work at Hotel Emma Iwanted to work at.
I wanted to work at Hotel Emma,I wanted to work at Kindle
Point in Burney and so I wouldgo and I would engage on their
(21:28):
stuff, because when clients arelooking at their page then they
see me on there and I know for afact it worked, because some of
my clients would tell me Iwould be like how did you hear
about me?
And they would be like, oh, Isaw you commenting, so I went
and looked at your page.
I was like, oh well, it'sworking.
So that part, I think, is alsoreally important and something
that I think people kind offorget about because it's all
(21:50):
directed to the clients.
But we also need to bemarketing ourselves to the rest
of the industry, because we allrefer each other and I mean I
personally.
I feel like my leads come fromInstagram and from referrals I
don't know about you.
Speaker 1 (22:01):
Yeah, no same thing.
It's always so interesting tolike right now that you
mentioned that you know with thedifferent venues, because it
yeah, that's how it works.
I work at Kendall candle pointall the time and it's so funny
because, like, for example, whenI do weddings there and we post
a story, you know that we'rethere at a wedding.
Then you know we tag the candlepoint yes, then they reshare
(22:21):
the story and then all of asudden I'm getting like new
follows from, like brides or youknow, from couples, and then I
go to their insta theirinstagram.
And then, yeah, they're engaged.
So they, you know, they saw meon the on the venues um story.
So now and then, yeah, they'reengaged.
So they, you know, they saw meon the on the venues um story.
So now and then I'm like, okay,just wait, just wait a day or
two and I'm going to get aninquiry from the person that
just followed me because theysaw me.
And it happens all the time,all the time.
Speaker 2 (22:45):
That is exactly how that works and I think it's so
beautiful.
I think another thing that wecan do is, you know, invite as a
collaborator, so I shoot a lotof my own content.
I have one girl that helps meall the time.
She shoots content for me whenwe're setting up.
Sometimes we're not shootingcontent of anything besides the
flowers and our setup, but I'll,you know, span of the venue and
(23:09):
put together a really prettyreel.
Ask the venue if they want tocollab on it.
Some do, some don't, which Iunderstand.
They have their own posting.
But those collab reels they canhelp both of us out so much.
Collab reels can have 20, 30,40,000 views where my just
regular posting, withoutcollabing with anybody, is 1,500
(23:30):
, 2,000.
So that's beautiful, especiallywhen we can work together on
social media?
Speaker 1 (23:35):
yeah, absolutely, I love that.
And then when you um, I guesswhat, right now, what you
mentioned, that you know likecommenting on people or venues,
or you know like tagging, uh,other vendors, what about
clients?
Do you think it's appropriate?
Let's say, for example, if youknow a new couple starts
following like the bridenormally it's the bride, you
(23:56):
know they go and follow you Doyou automatically follow them
back or do you not and you justgo like some of their posts?
How do you handle a new followfrom a potential client?
Speaker 2 (24:10):
I follow them back.
Speaker 1 (24:11):
Right away.
Speaker 2 (24:12):
And I engage with their content.
I'm like they followed me for areason.
Let me let them know that Iknow they're here and engage a
little bit.
I honestly still have someclients on my social media that
didn't even choose me.
They chose somebody else.
And then I see their weddingday and I'm like, hey girl, yeah
, that's how I get too.
(24:32):
I'm like, hey, girl, yeah,that's how I get to.
I forgot that it was yourwedding today.
I'm like, well, obviously youdidn't go with Poppy Lane, but
anyways, yes, I definitelyfollow back.
Let them know that I'm there.
I'm active on social media andI see that they're there and
they're welcome.
Speaker 1 (24:47):
Yeah, I love that.
I do the same thing Like themoment I get a follow from a,
from a potential client, Iautomatically the first thing I
go like is their engagementphoto.
Yes, that is the first one I golike and sometimes even comment
.
And then, yeah, just I don'tknow, either that same day I get
a DM or they know, you know,they go to my website, they fill
out an inquiry form and I'mlike OK, that name looks
(25:09):
familiar and yeah, I go on myInstagram and it's the same
person, so yeah, that's prettycool.
I love to stay active.
I mean people like to see realweddings.
Speaker 2 (25:18):
Yes.
Speaker 1 (25:18):
You know, like they want to see what you're up to.
They want to see, like you know, what kind of flowers people
are using.
They want, I mean, they wantinspiration and I feel like when
you're active, the way you areon social media, I think that
inspire, that.
That inspires people like youknow, potential clients, other
(25:40):
vendors, you know, becausesometimes us as vendors, you
know we can be very organizedwith certain things but then we
can be very unorganized withother things and I do honestly
feel like some vendors out therehave no clue how to run their
social media right.
It's so confusing sometimes andthen I guess, you know,
sometimes you have.
I mean, we as vendors, we talkto each other all the time,
either at events or on socialmedia, and sometimes I'm always
(26:05):
honest with people.
Speaker 2 (26:05):
I always ask.
Speaker 1 (26:06):
I'm like hey, I'm like, what kind of clients are
you trying to get?
And you know, they tell me.
And then I'm like, well, whyare you posting these other
things?
Like sometimes I see themposting like Funny memes and
just like stupid stuff and I'mlike You're not attracting the
client that you just told me youwant to attract.
Yeah, that's a hard.
(26:26):
No, yeah.
So I'm like you need to bebetter about posting and you
know, keeping your social mediaconsistent.
So everything that you've toldus today, I mean that is great,
great information.
Thank you.
I know a lot of our vendors outthere are going to be excited
that they get to hear all thesethings, because sometimes I I do
feel like vendors feel shy,that they feel embarrassed to to
(26:50):
ask another vendor tocollaborate on a post, or
sometimes they don't, or youknow what.
Something that annoys me somuch.
Now that we're talking, this isthe moment that I that I love
that we're gonna.
We're running out of time here,but I just want to put it out
there.
You know when, when a vent, notnecessarily a venue, but a
vendor in general, they tagalmost everyone in the wedding
(27:16):
except for us.
Oh no, yeah, I'm like at leastfor me with the photo booth
business.
I see them, they tag the DJ,the floral, the planner, the
venue, the decor people, butthen they leave the photo booth
out.
I'm like, hey, we were a bigpart of the night.
Speaker 2 (27:35):
Yeah, you're like hey , that photo that you took in my
photo booth.
You better tag me before youupload that Seriously.
Speaker 1 (27:41):
So I guess this is just a little you know tip for
our vendors out there.
If you're going to be taggingvendors, make sure you tag
everyone.
You know like we all work sohard for this wedding and let's
help each other you know, let'stag each other and make sure you
know that we show people thatwe were a team for this
(28:05):
particular wedding.
It's so annoying when theydon't do that.
Sometimes I just let it go, butsometimes I'm like no, like I
really want to be part of thispost because it was such a
beautiful wedding.
Speaker 2 (28:15):
It was.
So most of the time I don'tpersonally go tell them like hey
, tag me, but what I do?
Speaker 1 (28:21):
is like I go comment on the post and then like two
seconds later they tag yeah,no-transcript.
So just, you know, just alittle PSA for our vendors out
(28:42):
there.
Speaker 2 (28:43):
Yeah, super important and honestly it only helps.
It helps you, it helps yourfriend, it helps everybody
involved, so definitely a goodtip.
Speaker 1 (28:54):
All right, boo, so we are out of time.
Speaker 2 (28:55):
Thank you so much.
Speaker 1 (28:56):
All the information you gave us is incredibly
helpful.
Thank you, so thank you for youknow, for finally making it out
here and thank you for havingme, and I'm sure we'll have you
again at some point.
And I mean, I feel like I cantalk to you for hours and hours
and hours, and every time I talkto you I get some good scoop.
We gossip, we talk, we, youknow, it's just always so fun.
Speaker 2 (29:16):
Yes, for sure, I enjoyed being here and I would
love to come back.
Speaker 1 (29:19):
Awesome.
Thanks to our listeners andwe'll catch you next week.
Bye, thanks for listening tothe Tipsy Guest Podcast.
If you know someone who couldbenefit from these tips, spread
the love and share it with them.
Don Spread the love and shareit with them.
Don't forget to subscribe andleave a review.
Next round's on us, same time,same place.
Cheers.
(29:39):
This podcast is brought to youby MVP Photo Booth.
No-transcript.
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