Todd Ault interviews Frank Lorenzo, the former CEO of Continental Airlines, Eastern Airlines, and Texas Air, and the author of Flying for Peanuts: Tough Deals, Steep Bargains, and Revolution in the Skies. This compelling business memoir provides an in-depth look at the airline deregulation years, detailing the high-stakes negotiations that contributed to Lorenzo's success. The book includes encounters with Carl Icahn and features a chapter dedicated to the sale of the Eastern Airlines Shuttle to Donald Trump, which eventually became the troubled Trump Shuttle. Don't miss this exciting interview with Frank Lorenzo, where he discusses the origins of the peanut fares experiment and the real reason behind the similarity between the artwork on the wings of United and Continental Airlines.
"Frank Lorenzo revolutionized an entire business category to something fairly biblical." - Todd Ault
"When I was working at TWA, I remember some of the guys telling me stories about Howard Hughes commandeering some of the new airplanes, taking one of [the airplanes] to the Bahamas and using it as a hotel, experimenting with it to see what the airplane was like." - Frank Lorenzo
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