In this episode of Making It In The Toy Industry, you'll hear an insightful conversation with our guest Alexandra C. Watkins, the creative genius behind naming consultancy Eat My Words and the innovator of iconic names like Wendy's Baconator.
Watkins shares her expertise on creating memorable and appealing names for toys and toy companies. She's learned firsthand how the power of a catchy name can drive your sales, save you money, and even turn your customers into ambassadors for your products and discusses the importance of familiarity and imagery in making a name memorable, as well as the concept of "legs" for expanding a toy's theme.
We also dive into the emotional connection that a well-crafted name can create with customers and emphasize the significance of avoiding easily misspelled names, not to mention, sharing our own experiences with memorable business names that we feel just got it right!
If you're a toy industry professional looking to create names that resonate with your target audience, this episode is a must-listen. Let's dive into the world of toy naming!
EPISODE CLIFF NOTES:
- Listen to Alexandra speak on the importance of a name [00:03:06]
- Understand trademarking and protecting a Name [00:06:02]
- Learn about Alexandra’s moment in creating the Baconator name [00:07:43]
- Discover some great naming success stories [00:09:23]
- Listen to the importance of memorable names [00:14:21]
- Find out about the power of imagery [00:15:08]
- What Alexandra means by names with legs [00:17:36]
- Listen to the emotional connection names can have [00:20:39]
- Hear Alexandra’s advice on avoiding misspellings [00:22:50]
- Discover the limitations of restrictive names [00:28:01]
- Understand what expanding beyond the initial product means [00:29:36]
- More phenomenal advice on avoiding annoying names [00:31:38]
- Learn about the curse of knowledge and hard-to-pronounce names [00:33:59]
- Find out why not all good names are taken [00:36:30]
- Listen on how to create a coherent theme [00:43:07]
- Discover engaging language and fan identity [00:43:31]
- Listen to both Azhelle and Alexandra’s worst and best names [00:44:14]
- Listen to the importance of clear product messaging [00:45:34]
- Childhood favorites and services offered [00:48:23]
For resources cited and links mentioned in this episode visit https://www.thetoycoach.com/194
Popular Masterclass! How To Make & Sell Your Toy Ideas
Your Low-Stress, Start-To-Finish Playful Product Launch In 5 Steps
>> https://learn.thetoycoach.com/masterclass <<
Popular Podcasts
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com
Cardiac Cowboys
The heart was always off-limits to surgeons. Cutting into it spelled instant death for the patient. That is, until a ragtag group of doctors scattered across the Midwest and Texas decided to throw out the rule book. Working in makeshift laboratories and home garages, using medical devices made from scavenged machine parts and beer tubes, these men and women invented the field of open heart surgery. Odds are, someone you know is alive because of them. So why has history left them behind? Presented by Chris Pine, CARDIAC COWBOYS tells the gripping true story behind the birth of heart surgery, and the young, Greatest Generation doctors who made it happen. For years, they competed and feuded, racing to be the first, the best, and the most prolific. Some appeared on the cover of Time Magazine, operated on kings and advised presidents. Others ended up disgraced, penniless, and convicted of felonies. Together, they ignited a revolution in medicine, and changed the world.