In this episode of The TradeMarke Podcast, hosts Sarah Ghirardo and Eric Thomas are joined by Susanne Mariga, fractional CFO, CPA, and author of Profit First for Minority Business Enterprises. Susanne shares how trades business owners can break free from the "revenue trap" and start building real, lasting profit through the Profit First method.
Together, they unpack:
- Why traditional accounting is failing business owners
- How to create a financial system that prioritizes profit, not just expenses
- The importance of founder energy in shaping company culture
- Key financial metrics every trades business should track
- How to prepare your business for private equity or a future exit
Whether you’re a home service contractor, trades entrepreneur, or just tired of operating on razor-thin margins, this episode will reshape how you think about money, growth, and sustainability.
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