Welcome to another exciting episode of The TradeMarke, live from the Service World Expo 2024 in Orlando. We are thrilled to introduce Josh Davis from MailShark, our very first sponsor on the show. In this episode, we dive into the world of direct mail marketing, exploring how Mail Shark, a company specializing in direct mail marketing for home service contractors, helps contractors enhance their direct mail and response marketing strategies.
As the Chief Revenue Officer of Mail Shark and one of its first employees, Josh shares his immense experience and insights into the benefits of in-house versus outsourced fulfillment, product variety, and measuring ROI. We also discuss the effectiveness of direct mail during the political season, strategies for acquisition and retention, and the importance of consistency and multiple touches in marketing campaigns.
Learn about the innovative strategies Mail Shark offers, including targeted campaigns, detailed demographic analysis, and API integrations into CRM systems like ServiceTitan. Discover how direct mail, when done right, can provide unparalleled branding opportunities within the trade industry.
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