In this episode of The Trades Podcast, hosts Jeff and Danny interview Laura Basili, Chief Marketing Officer at Brazilian Lumber. Laura shares how premium hardwood materials, sustainability, and education have positioned the company as a trusted partner for contractors, deck builders, architects, and designers.
She explains how answering real-world installation questions, simplifying sourcing, and elevating product awareness help trade professionals stand out in a competitive industry. The conversation explores how branding, customer relationships, and digital presence can grow a trades-based business and create long-term trust.
Laura also discusses:
The rise of sustainable hardwood decking
Educating contractors through FAQs and customer resources
Marketing strategies tailored to trades professionals
Helping builders and service providers improve visibility
Why storytelling and authenticity matter in construction branding
Listeners will walk away inspired to rethink how they communicate their value, showcase their craft, and build brands that last.
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